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As consumers across the world face difficulties navigating governmental restrictions, in-store shopping became increasingly inconvenient or unavailable and while most consumers were forced to turn to online shopping the prevalence and potency of email marketing is strengthened.
A lead generation strategy is an important challenge for any business but some techniques no longer work like they used to. What should businesses pay attention to in the coming year?
All aspects of business growth and success will be heavily reliant on companies’ ability to adapt to changes in technology. For businesses to hijack growth opportunities, they should plan for emerging trends and craft a strategy to approach them.
The effects of a disaster can be devastating to a business. Typhoons, floods, or even the COVID-19 pandemic have, throughout history, shut down many businesses. And most businesses that do not have a business plan for continuity close for good.
Data shows that business models made to adapt to the COVID-19 pandemic will significantly contribute to the growth of these businesses post-crisis. Digital marketing and digital transformation will play a transformative role in businesses especially SMEs.
The pandemic is causing an economic slump globally. With social restrictions and the general economy in freefall, how can businesses bounce back in 2021?
Consumers shifted their behavior amidst the pandemic. Digital adoption was paramount. This compelled more businesses to undergo digital transformation and come up with a digital marketing plan to adapt to market changes. Aside from this, new trends have also emerged this year which are expected to last even after the pandemic ends.
The holiday season is the busiest season of the year. Businesses and experts agree that digital transformation and a relevant digital marketing strategy are no-brainers but how can businesses adapt to this year’s challenges and hijack opportunities for growth amidst the crisis?

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