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The spread of COVID-19 made it challenging to maintain a net positive cash flow. Businesses will need to adapt to the changes in the market, to come out of the crisis without taking a significant hit.
In the recent years, we've seen Content Marketing as the beacon of light that will save us all marketers from the evils committed by previous marketing efforts like intrusive ads, spam, and bad links, among others.
More and more people are discovering the huge potential in Content Marketing for their businesses. Right now, entrepreneurs and business owners are somewhat knowledgeable on what Content Marketing is.