Planning to read up on the latest? You go to Facebook. Need to check how much is left in your savings account? Just open up your banking app. Everything you need is just a couple of taps away, thanks to the digital transformation revolution brought in by smartphones and the internet.
In the recent years, we’ve seen Content Marketing as the beacon of light that will save us all marketers from the evils committed by previous marketing efforts like intrusive ads, spam, and bad links, among others.