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People love their online content. The most active “netizens” come from the Philippines, where the average daily social media usage is at four hours—the highest worldwide, according to Statista.

If COVID-19 was a speed bump that no one expected to appear in the middle of the highway, marketing technology is the mechanic that can get you back on the road.

For businesses, undergoing digital transformation can offer more benefits than doing things traditionally. With digital technologies streamlining more work processes, this particular upgrade is a definite 'must-have' for every company.

In order to better understand the concept of digital marketing transformation, it pays to learn more on the extent of its impacts on the way we do marketing through the years. In this article, we take you through the past, present, and future digital marketing transformation.

The pandemic changed the way Filipino consumers shop. Nowadays, it's not enough to have high quality products and top-notch services. All your efforts might be futile without embracing a complete digital marketing transformation.

In the game of data marketing, there’s one buzzword you’d often hear. What does personalization mean for marketers, and how can it help you grow your chances at customer retention?

Companies need to collect and act on sufficient data to provide a truly great customer experience, but there are eight important things companies must know first before embarking on a quest for data-driven marketing.

Now that big data is all the buzz in the industry, learn how you can make the most out of data-driven marketing.