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Filipinos are active social media users. In fact, they’re considered the most active in the world. But what does this mean for Philippine businesses? How can they translate this into sales opportunities? Read on to find out.

Social media marketing can get intimidating if you let it. But these eight simple hacks can do the trick for you.

Social media marketing is one of the most used strategies by Philippine businesses nowadays. To many, It’s their key to business success. Read on to find out more about its importance.

It’s easy to understand why social media marketing is one of the most used strategies by Philippine businesses nowadays. It’s cheap. It’s simple. And it’s almost effortless to maintain.Find out how you can grow your business through social media in our guide to social media marketing.

With the change in marketing strategy and more emphasis on digital marketing, many companies saw it fit to design or redesign their brand to reflect the new direction they were taking.

Every business must have a brand development strategy. It must consider building a brand identity that is distinct from the other brands. It must also learn how to clearly communicate its value to customers—why it’s unique and why the consumer can only get that value from the brand alone.

Marketing and branding are two terms that are often interchanged. Knowing their key differences will help you better understand what to do next with your business.

Why companies are willing to spend billions just to promote their brand? What is the importance of branding? And how can a company build a good brand?