With people having experienced optimized graphic design and visual content on different devices, they are not settling for anything less.
Today, there are various devices where you can access content online. There are desktops, laptops, tablets, smart TVs, gaming consoles with browsers, and even smartwatches. These devices have different screen sizes, resolutions, and aspect ratios, making creating graphic design and visual content more challenging, especially in the ever-evolving digital marketing landscape.
Before, it wasn’t a big deal if your graphics didn’t look great on smartphones as long as they appeared impressive on desktops. However, more businesses are implementing innovative ways their target audience can better consume their content. With people having experienced optimized graphic design and visual content on different devices, they are no longer willing to settle for anything less.
If your business is still into the old-school style of content creation and showing visuals that don’t quite fit, maybe it’s time to reconsider. Check out the reasons below to see why tailoring your designs for different devices can make a significant difference.
Why Craft Designs That Fit a Multitude of Devices
Some business owners still disregard the importance of fitting graphic design and visual content on different devices. If you’re one of those who couldn’t care less about proper designs, then you might be losing clients. Scaling your visuals for most types of devices is necessary because it offers you the following benefits:
Increases user engagement
A perfectly fitted graphic design and visual content can help increase user engagement since people can see all the elements of your design well, such as text and imagery. With properly scaled design elements, your target audience can easily comprehend the message your visuals want to convey
Makes your business look more credible
While there are plenty of legitimate businesses out there, the internet also harbors various scams and illegitimate operations. If your content creation and graphics look off, it can lead to skepticism from your target audience. Moreover, scammers are usually associated with unprofessional-looking designs. So, if you don’t want your business to be mistaken as one of them, start creating graphic design and visual content that looks good on all devices.
Attracts high-quality leads
Visually appealing and properly scaled graphics also boost your business’s lead generation efforts. If certain elements of your graphics are not visible, people won’t waste their time deciphering your intended message.
Offers a more positive brand image
When devising your branding strategy, you should also consider how your graphic and visual content will appear on every device and platform. If your business consistently produces high-quality, scaled visual assets, people will perceive your brand more positively.
Makes your content more accessible
For greater convenience and functionality, more tech companies are developing devices with either bigger or smaller screens. By optimizing and scaling your graphics, your content can be easily accessed by your target audience no matter what type of device they use.
Boosts sales and conversions
Would you purchase a product if the “Buy Now” button looks too small on your device? You probably wouldn’t, right? But if you properly scale your design elements, you can encourage more people to buy your products or use your services.
How to Format Visual Content for Different Devices
Formatting your graphic design and visual content on different devices requires extra content creation effort and budget. Here are some ways to keep your visuals look great on most devices:
Invest in a responsive web design
Do you remember the days when you had to constantly zoom in or out on a website while using your smartphone? Well, those days are pretty much gone now. Most websites have ditched the need for these tedious zooming actions by investing in responsive web design. You should do the same if you plan to set up a business website.
Responsive web design automatically adjusts your website’s layout and design elements to fit the device’s screen size. While creating a responsive design from scratch requires advanced technical and programming skills, some ready-made web themes are already responsive. Just purchase one, apply it to your website, and you’re good to go.
Check and refine your graphics
Not all responsive web design themes are perfect. You must manually check every page and see if your graphic design and visual content look okay on most devices. Adjust some codes or refine the design to appear more presentable on desktops and smartphones. If you don’t have different devices to test your designs, you can look for “design layout emulators.” These tools help you show how your website and its design elements will appear on various browsers, laptops, smartphones, and more.
Use auto-resize image tools
If your business doesn’t have a website and you mainly do marketing on social media, consider using auto-resize image tools to crop or adjust the size of your graphics. Different social media platforms like Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, and Reddit have specific size requirements for their banners or image posts. Adapting your design manually for each size can be a hassle, so using auto-resizer image tools can be a more efficient solution. Search for “image resizer” or “photo resizer” on Google to find suitable tools.
If you don’t want to try every image resizer out there, we suggest using the paid version of Canva. Canva comes with a “Resize” tool that allows you to convert your graphics easily to fit the specific size requirements of the social media platform where you plan to post them.
Optimize your images and videos
Images aren’t the only type of graphic design and visual content. Videos are included in this category, too! When creating your images and videos, continually optimize them by considering their correct size and format. If your images and videos have large file sizes, they can slow down your website and affect user experience. To reduce the file size of your images and videos, look for “image optimizer tools” or “video optimizer tools.” Most optimizer tools today can reduce your assets’ file sizes without affecting their quality.
Use scalable fonts
When choosing fonts for your website, make sure to pick scalable fonts. Scalable fonts refer to fonts that can be resized without losing quality. This ensures that, whether you zoom in or out on your website, the fonts maintain clarity and do not appear pixelated or distorted. Most scalable fonts come in TrueType or OpenType formats.
Your Partner in Digital Design and More
Scaling your graphic design and visual content on different devices is essential for the success of your business. How you present your visual content can influence and impact your customers’ purchasing decisions. Appropriately scaled graphics also help convey your messages more effectively. But if graphic design and visual content are not your forte, you can contact Eight Media for help.
Eight Media specializes in digital marketing in the Philippines—including digital design creation. Our bold and eye-catching designs will recognize your brand on any platform where you place your content. Aside from digital design creation, we offer social media management, digital ads management, content marketing, and web development services. Contact us today to schedule a FREE consultation.
