Lead Generation in 2021: Emerging Trends Businesses Should Pay Attention To
A lead generation strategy is an important challenge for any business but some techniques no longer work like they used to. What should businesses pay attention to in the coming year?
Consumer Experience: A Guide to the New Holiday Shopping Behavior
The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.
The Importance of Marketing During a Recession
While one of the easiest things to do during a crisis is to cut your marketing budget, it may not be the wisest.
How Can Your Brand Stand Out in the Age of Digital Transformation
In times like this COVID-19 pandemic, digital transformation plays a huge role to consumers, as they have limited access to the outside world unlike before.
Will Digital Ads Fade Off?
A strategy that many businesses are employing to stay afloat is to cut down advertising expenditure, including their digital marketing spend. Will digital advertising continue to wield its power or will it lose its earlier magic?
