The challenge is that digital transformation is happening so fast that oftentimes, it’s almost hard to keep up with it. Thankfully, as online marketers, there is always one thing that we can always rely on to make the best strategies: Data.
While one of the easiest things to do during a crisis is to cut your marketing budget, it may not be the wisest.
In times like this COVID-19 pandemic, digital transformation plays a huge role to consumers, as they have limited access to the outside world unlike before.
With billions of people accessing the internet every day, digital marketing is now considered a top priority by everyone—from small businesses to global corporations.
A strategy that many businesses are employing to stay afloat is to cut down advertising expenditure, including their digital marketing spend. Will digital advertising continue to wield its power or will it lose its earlier magic?
These days, it seems that businesses have finally embraced how digital transformation is the best answer to all their problems. However, most are still wondering about the real question: How do you make digital transformation really work for you?
COVID-19 norms such as social distancing and lockdown have compelled consumers to swap their old buying habits with newer ones.
When it comes to digital marketing, you want to make sure that you can reach the largest audience possible, but different age groups react differently to advertising.
Proper digital marketing connects business owners with the right networks, helps them maintain the flow of supply for a sound operation, enables them to reach and retain wider audiences, and keeps their brands visible and prominent.
Going from practicing traditional marketing to being a social media-centric brand is just not that simple. You certainly won’t get results overnight as our favorite social media platforms also have their own exclusive features and capabilities.
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