The Importance of Marketing During a Recession

While one of the easiest things to do during a crisis is to cut your marketing budget, it may not be the wisest.
How Can Your Brand Stand Out in the Age of Digital Transformation

In times like this COVID-19 pandemic, digital transformation plays a huge role to consumers, as they have limited access to the outside world unlike before.
The Age of WWW: How Digital Marketing Is Shaping The Future of Businesses Post COVID-19

With billions of people accessing the internet every day, digital marketing is now considered a top priority by everyone—from small businesses to global corporations.
The Purpose of Digital Transformation — More Than Just Being Digital

These days, it seems that businesses have finally embraced how digital transformation is the best answer to all their problems. However, most are still wondering about the real question: How do you make digital transformation really work for you?
How COVID-19 Is Transforming Consumer Habits

COVID-19 norms such as social distancing and lockdown have compelled consumers to swap their old buying habits with newer ones.
Generational Marketing: How Do You Market to Every Age Group?

When it comes to digital marketing, you want to make sure that you can reach the largest audience possible, but different age groups react differently to advertising.
Here’s Why You Need Efficient Data-Driven Marketing for Your Business

Proper digital marketing connects business owners with the right networks, helps them maintain the flow of supply for a sound operation, enables them to reach and retain wider audiences, and keeps their brands visible and prominent.
Facebook, Instagram, Twitter, or Linkedin — Where Do I Start?

Going from practicing traditional marketing to being a social media-centric brand is just not that simple. You certainly won’t get results overnight as our favorite social media platforms also have their own exclusive features and capabilities.
Beat the Effects of Social Distancing on Your Business Through Digital Transformation

With people being afraid or are restricted from going out of their houses except to buy essentials, home delivery services, online barter, and online selling have become the norm.