How does one create effective social media ads on Facebook, and what are the ways to improve your digital advertising?
Despite the rise of new social media platforms, Facebook remains the most popular among all of them. This is why it still makes the most sense to bank on social media ads on Facebook as a surefire way to grow your business. How does one create an effective digital ad on the platform, and what are the ways to improve your digital advertising?
In this article, we’ll talk about tips on creating impact-driven ads on Facebook.
What Do You Mean by Impact-Driven in Digital Advertising?
Facebook has over 2.9 billion active users. Its significance has even furthered as more businesses migrated online during the pandemic.
With a massive audience and exceptional targeting options, running social media ads on Facebook is now viewed as one of the most common ways to market your brand. In order to ensure success, an effective digital ad should aim for impact.
There’s no strict definition when it comes to “impact-driven” advertising. But many marketers would agree that being impact-driven means that your marketing efforts should create a long-lasting impact on viewers. This can be measured by how long they will remember the brand or the product being advertised.
Online marketing strategies for small businesses need to incorporate the concept of being impact-driven. This not only helps them achieve short-term objectives but also helps them build meaningful long-term relationships with target customers.
To be truly impact-driven, the marketer must take into account customer needs, preferences, interests, and goals. This allows them to customize social media ads on Facebook that effectively responds to these characteristics and helps them ultimately achieve the impact they desire to be had on viewers.
6 Digital Advertising Tips to Improve Your Social Media Ads on Facebook
Here are six tips to consider when creating impact-driven ads on Facebook:
1. Know Your Brand’s Digital Advertising Objective
Facebook allows you to choose from three main objectives, all of which can be narrowed down further:
- Awareness – Brand Awareness or Reach
- Consideration – Traffic, Engagement, App Installs, or Video Views
- Conversion – Conversions, Catalog Sales, or Store Traffic
Knowing your brand’s digital advertising objective allows you to specify what type of ad you’ll be running. It also guides you when choosing among the ad options presented by the platform.
2. Define Your Target Audience
Social media ads on Facebook are only effective when they’re reaching the right target audience. This is why it’s important for brands like you to first define who the target audience is. This includes knowing what they need, what they like, what products they usually buy, and where they buy them.
Knowing your target audience also ensures that the content of your social media ads on Facebook is timely and relevant. This lets you focus all your marketing efforts and resources on those that are most likely to buy from you.
3. Incorporate Authentic Proof Into Your Social Media Ads on Facebook
Social proofing means that people will do what other people are doing. If a potential customer sees a review of a person who bought your product, they’re more likely to trust you and buy your product. Examples of social proofs include:
- An influencer’s post or story about your product
- Recommendations section of a Facebook Page
- Photos of customers’ messages and comments as product reviews
If you are going to integrate social proofs in your ads, make them as authentic as possible. Authenticity in digital advertising helps build trust. It also helps you avoid negative feedback from people who are quick to spot lies on social media.
4. Make your Call-to-Action Clear and Straightforward
Your ad’s call to action acts as a signpost that lets the user know what action to do next. The CTA button may direct the user to make a purchase, like a page, send a message, or sign a newsletter.
If the CTA is not clear, the audience may not know what steps to take next. This makes it likely for them to ignore your social media ads on Facebook, leaving you unable to accomplish your objective.
5. Provide Social Media-Exclusive Incentives
Just like social proofing, incentives motivate desirable behaviors in customers. Incentives like discounts and freebies can move customers to make a purchase, check other products, or recommend your social media page to others.
When it comes to digital advertising, offering discounts that are exclusive to your social media audience lets you easily monitor the success of your campaigns on the platform. It also helps you expand your audience and increase word of mouth quickly and effectively.
6. Monitor Your Performance and Adjust Accordingly
To create an impact-driven social media ad, you need to understand what works and what doesn’t. This requires you to monitor your ads’ performance and make tweaks whenever possible.
Grow Your Digital Advertising Efforts Through Social Media Ads on Facebook
Facebook is one of the best platforms to advertise on, especially for small businesses. Not only is it easy to run social media ads on Facebook. It’s also practical. Its cost per click is generally lower, and it usually helps you achieve higher click-through rates that lead to sales.
But if you want to create impact-driven digital advertising on the platform, you must take into account your target audience’s needs, preferences, and interests, among others. Knowing your target audience at a deeper level allows you to create an ad that resonates and provides a long-lasting effect on them.
To create social media ads on Facebook, you must first understand as a business what your objective is. Doing this allows you to narrow down your actions and monitor only the relevant results. Also, make sure to include social proof and incentives, and make your CTA straightforward and clear.
After successfully launching your ads, always monitor your performance. Then modify your ads accordingly to improve results when deemed necessary.
Want to enhance the impact of your digital advertising in the Philippines? Check out Eight Media’s digital advertising services now. Book a free 15-minute consultation with our experts.