You’ll discover the importance of Google Ads for small businesses, and we’ll teach you ways to create and run effective ad campaigns.
Social media isn’t the only digital marketing platform where you can run ads for your small business. You can place an ad on Google Search, too!
Have you ever noticed the search results tagged with “Sponsored” on Google? Those are Google Ads. They usually appear at the search results’ top, bottom, or sides. Investing in Google Ads is a good option if you’re eager to grow your website traffic and revenue.
In this article, you’ll discover the importance of Google Ads for small business, plus we’ll teach you some ways to create digital ads and run effective ad campaigns.
Benefits of Using Google Ads for Small Business
If you’re reluctant to use Google Ads for your small business, here are the reasons why you shouldn’t be:
Enhances Brand Awareness
If your small business is new and has yet to learn, Google Ads is one of the best digital advertising methods to introduce your brand to your target audience. In the Philippines, Google Search holds a market share of 94.11%, while other search engines like Bing have only 3.69% and Yahoo 1.76%. With Google dominating the search engine market, your Google Ads can reach many people.
Provides Targeted Advertising
What’s great about Google Ads for small business is that you can precisely reach your target audience. It allows you to modify various parameters to deliver your ads to the right people. Among the things you can customize in your ads are keywords, the geographical location of your target audience, and the demographics of particular age groups, genders, and more. Additionally, you can control the time of day your ads are shown.
Drives More Traffic to Your Business Website
Google Ads can also help boost your business website’s traffic. Users who click your Google Ads are directed to your website. If your website receives significant traffic, this increases your potential for conversions and improves your site’s overall search engine ranking. Google rewards those websites with high traffic and pushes them up on the search engine results page (SERP), making it easier for new customers to find you organically.
Offers Faster Results
Whether your goal is to drive traffic to your business website, find more leads, or make more sales, creating digital ads on Google delivers faster results than relying solely on organic marketing. Depending on your budget, Google will help you place your ad on the first page of search results so you can reach as many people as possible. Furthermore, the ads are strategically placed at the top, bottom, or sides of the Google search results page.
Increases Sales
Implementing digital ads like Google Ads can help increase your business’s sales. If you create an excellent offer, the correct copy, compelling visuals, and a persuasive landing page, more people will be encouraged to buy your product or services. Furthermore, with the ability to target specific audiences and track performance metrics, you can continuously optimize your campaigns for even better results.
Tips for Creating Effective Google Ads Campaigns on a Budget
It can be pretty overwhelming setting up your Google Ads campaign, especially if you’re on a tight budget. But no worries! Here are some tips and strategies you can implement to get the most out of your Google Ads for small business.
Target Long-tail keywords
It’s essential to conduct keyword research to see if people are searching your desired keywords. Given a limited budget, it’s best to target long-tail keywords. Long-tail keywords are more specific phrases that attract a more targeted audience. For example, a broad keyword might be “construction supplies,” while a long-tail keyword could be “where to buy construction supplies.”
With long-tail keywords, you can reach potential customers looking for exactly what you offer, reducing competition and often resulting in higher conversion rates. Moreover, long-tail keywords are less expensive per click, allowing you to stretch your budget further and achieve a better return on investment (ROI).
Narrow Down Your Target Audience
When creating digital ads on a budget, prioritize targeting potential paying customers. Avoid targeting everyone, even if you believe anyone can use your products or services. For example, if you’re selling a health drink for diabetic individuals, narrowing down your audience is essential. While diabetes affects both men and women, if you’re working with a limited budget, it’s wise to target men first. According to statistics, men are more likely to develop diabetes, making them a more strategic initial target for your advertising efforts.
There’s a specific limit to how many people you can effectively reach within your budget, so it’s crucial to direct your efforts towards those most likely to convert. This approach ensures that your advertising dollars are spent efficiently, maximizing your ROI.
Adjust Location Targeting
If your business caters to the entire Philippines, adjust the location settings in your Google Ads to target areas where people are more likely to buy and have higher spending habits. Based on experience, people in some locations are more receptive to buying online and are often very price-sensitive.
To optimize your ad budget and maximize sales, focus on wealthier cities and provinces where residents have greater purchasing power, such as Metro Manila, Cebu City, Davao City, Rizal, Cavite, and Laguna. This strategy ensures that your ads reach an audience more likely to afford and be interested in your products, increasing your chances of successful conversions.
Optimize Your Ad Copy and Landing Page
In digital marketing in the Philippines, digital marketing experts consistently stress the importance of optimizing your profiles, copy, and web pages. This principle applies equally to creating digital ads. Optimization involves refining and personalizing your digital ads to enhance their relevance, engagement, and conversion rates.
When running a Google Ad campaign, you must craft a compelling ad copy and a landing page that grabs attention, communicates your unique selling propositions, and includes strong calls to action. This approach ensures that your advertising efforts yield maximum returns and effectively reach your target audience.
Continuously Monitor and Test Your Google Ad Campaigns
Monitoring and testing your Google Ad campaigns are essential to assessing their effectiveness. What works well for others may yield different results for you, making it crucial to evaluate and adjust your strategies continually.
By monitoring performance metrics and conducting tests, you can identify what resonates with your audience and optimize your campaigns accordingly. If certain ads are underperforming, revising them promptly can prevent unnecessary spending.
Example of a Good Google Ad Campaign
Let’s examine examples of Google Ad campaigns from different travel agencies. Imagine you’re searching for travel options. Which ad would you likely choose?
Most would select the one from Amkor Travel & Tours. Here’s why their ad stands out:
- Has a clear value proposition. The headline emphasizes Amkor as a “one-stop” travel agency, promising comprehensive service.
- Comes with a compelling offer. Their ad copy ensures a seamless and enjoyable journey, highlighting a variety of domestic and international tour packages.
- With a clear call-to-action (CTA). They encourage users to “Book Travel Tours” directly.
- Effective use of site links. See those little blue links at the bottom of the leading ad? Those are called site links. With additional site links, Amkor can direct users to specific pages, enhancing navigation.
Amkor Travel & Tours provides more detailed and persuasive information than the other sponsored ads, making their ad more likely to attract clicks.
Need Help with Digital Ads?
Creating digital ads like Google Ads can be overwhelming. If you want to run Google Ads for small business but need more time or feel daunted by the process, Eight Media is here to assist you. We specialize in digital marketing solutions for small business, including expert management of digital ad campaigns. Contact us today to schedule your free consultation!
