For Filipino business owners, this time, a creative tip for you is this: fusing traditional and modern graphic design.
In terms of graphic design and visual content, it is a persistent mix of staying true to one’s innate creativity and needing to innovate to keep up with the times. This is especially true if the end goal of a creative pursuit is lead generation. When a business’s target market is global, one has to employ the kind of branding that would be palatable to different markets with different cultural identities.
For Filipino business owners, this time, a creative tip for you is this: fusing traditional and modern graphic design – after all, the Philippine market is your primary target. When it comes down to it, you want to have your cultural identity intact amid the innovations asked for by the modern, global world.
What Does the Fusion of Traditional and Modern Graphic Design Entail?
Adopting contemporary techniques – which consistently shift and develop – will do a brand good, especially if targeting the global market. The business would not look too niche, among others.
But as a brand doing business in the Philippines, it might be even better for you to employ the kind of branding that would uphold your roots – the Philippines – which could foster a powerful brand and cultural identity and resonate with your most accessible market – the Filipino community. The result? Likely lead generation.
Here are some of the basic factors that give an artwork that unique Filipino touch:
Festive Colorway
Filipinos are naturally inclined to bright colors, which persists even with the dawn of neutral colors in the global scene. Still, their usage remains anchored in classic color psychology.
Patterns
The design patterns that our indigenous people have developed are unlike any other. They are classic in how much history they are steeped with, yet they can be used even in modern times.
Pinoy-Friendly Typeface
Filipinos can only really appreciate some fonts in how often they encounter them in real life. The most famous of which is the font used in jeepney signages.
Relevant copy
What good is a solid creative and design process without a strong copy to anchor it with? You might be looking for a super sophisticated copy, but Filipinos tend to lean towards the humorous kind.
Still, you do not want to alienate non-Filipinos, right completely? Here’s where the fusion of indigenous influences and contemporary design techniques come in.
What Mixing Traditional and Modern Graphic Design Looks, As Seen in These Pinoy Works
With the things that make up the Filipino culture and how graphic designers of today can adapt them into their artworks, you might get inspiration from this list of individuals/brands that uphold this technique.
Tarantadong Kalbo
The brand of Tarantadong Kalbo is foremost known for its bite-sized comics that bring to the forefront the sentiments of the ordinary Filipino — involving the happenings at home, school, and even in the Philippines in general, both the good and the bad.
His graphic design and visual content combination have undoubtedly made him a household artwork name.
Tita Witty
Witty Will Save the World is the longer name of Tita Witty. This character-centric brand has amassed followers by creating colorful content that perfectly captures the thoughts and emotions of Filipinos — especially young working individuals.
These vibrant designs and relatable sentiments go beyond social media, as the brand has also applied these to its planners.
Linya-Linya
Puns are a thing of the Filipino clothing brand Linya-Linya. They usually jump on global trending topics, put their spin on them to make them fun for Filipinos, and plaster these on their shirts and social media pages.
Justin Besana
Mainstream and independent film posters are part of artist Justin Besana’s body of work. Many are drenched in rich hues and patterns that deviate from the minimalist culture at a high in social media. They are palatable for the Filipino people and even the global market because they are easy and fun to look at.
How to Start Embracing Traditional and Modern Graphic Design as a Filipino Business Owner
Do you want to incorporate this kind of graphic design and visual content in your branding? Try starting with these things:
Pinpoint How Your Brand Resonates with the Filipino Community
First things first, find out which exact Filipino community you are targeting. Is it the familiar Filipinos? The upper-class people? Once you have it figured out, list down the ways your products will be helpful for them, or if you’re offering a service, how it will benefit them. Knowing these pain points would give you a map guide on what content creation route you should take in the hopes of awareness and lead generation.
Establish Your Core Guidelines
Of course, you shouldn’t always be at the whims of your target audience. You should also have your brand guidelines so that you are well-guided no matter the trends and would not lose what makes your business your brand.
Communicate This with Your Team
And we mean to communicate it. By doing so, you are allowing your copywriter and graphic designers, most significantly, to exercise their creative freedom while achieving your end goal. You might be creative yourself, but it would not hurt anybody to let the ideas come from other people and have them execute them!
Want the Easy Way Into It?
There’s no easy route to coming up with the best mix of transitional and modern graphic design, but employing the help of a team that is experienced in branding would do you real good. You can just tell them what you want to achieve based on what you currently have; then, you would not have to start from scratch.
Eight Media is a Philippine-based digital agency that can help infuse your brand with this technique! Because the team is not only into content creation but also digital marketing, what we can do for you is aesthetically pleasing and a hotspot for lead generation.
Our team is adept in the different facets of digital marketing, so if you want a complete digital marketing solution for your business, we can also talk about it. Book your free consultation with us today to see our collaboration opportunities better.
