The evolution of design has been a constant process of change and adaptation, from the early days of traditional design to the digital era we live in today. Over the years, design has gone through many transformations, and the way we approach content creation, graphic design, and visual content has changed dramatically.

In this article, we’ll explore the evolution of design, from its origins to the present day. We’ll delve into the different phases of design, from traditional to modern, and how they have influenced the way we create content and communicate visually.

A walk down evolution

So let’s trip down memory lane and take a look at how design in the Philippines has evolved over the years.

The printing press and print media

The earliest known form of design in the Philippines was through the use of printing presses and print media. Wooden movable type, along with printing ink blocks, were used to create prints for newspapers and magazines.

These publications were a great source of information for Filipinos and provided them with access to news from around the world. When Manila Bulletin and Manila Times were established in 1900, they helped shape the way people consumed media.

Rise of the mainstream media in the Philippines

Branding and brand strategy gained popularity in the Philippines when large companies and multinationals started investing heavily in advertising to reach a larger market. This led to the rise of mainstream media, such as radio, television, and even outdoor billboards!

With television as the main source of entertainment, it gave advertisers a powerful tool to reach out to viewers and influence their purchasing decisions. Television ads also paved the way for creative expression in the form of jingles, memorable characters, and catchy slogans.

Remember that “Who’s Lolo’s favorite?” campaign from a famous fast food chain? Or that classic “Treat na treat” commercial of a popular ice cream brand? These are all examples of well-thought-out campaigns that spoke to Filipino culture and resonated with the audience.

Graphic design software in the Philippines

The dawn of digital marketing in the Philippines marked a new era for the evolution of design. With the rise of computers and software, designers no longer had to rely solely on printing technology and manual processes.

Graphic design and visual content have never been easier with the introduction of software like Adobe Photoshop, Corel Draw, and Illustrator. According to a survey by Creative Bloq, nearly 80% of graphic designers in the Philippines are using Adobe products to create content for their clients.

These digital tools have revolutionized the way we design and create visuals, allowing us to become far more creative with our projects. We can now experiment with different color palettes, manipulate text and images to create stunning graphics, and even animate them!

Stylescapes and visual design

The introduction of stylescapes through content creation software has been a major breakthrough for the design industry. A stylescape is a collection of images, colors, and fonts that are used to create an overall look or feel for a brand.

It’s basically like a visual representation of your company’s personality and helps you establish consistency throughout all your branding efforts. In fact, 70% of companies invest in visual design to set themselves apart from their competitors and create a distinct brand identity.

Furthermore, stylescapes have become an essential tool for modern designers. Allowing them to create unique visuals that can help brands stand out in a crowded market.

Motion Picture and Video Marketing

So, content creation is not confined to just graphics and visuals. With the rise of motion picture and video marketing in social media platforms the Philippines has seen a surge in content creation through the years!

About 91% of businesses use video as a marketing tool. 44% of them leverage Tiktok for their campaigns, while others use Instagram stories. This means that brands are now relying on videos to create engaging content and reach out to their target market.

Filipinos spend an average of 11 hours on social media! And many branding and brand strategy surely take advantage of that to get their messages across.

The future of digital design

In this digital age, the opportunities for graphic design and visual content innovation are limitless. Augmented Reality (AR) is one of the most intriguing new technologies that has been gaining traction in recent years. It combines physical objects with virtual elements to create immersive experiences that look and feel real.

AI technology is also being used more and more in design, with algorithms helping to create personalized visuals and branding. AI-powered applications can generate art pieces, logos, and other visuals in a fraction of the time it would take for a human designer. Human design can never be replaced. Automation will just serve as a powerful tool to help designers come up with better ideas, faster.

The prevailing evolution of design

The evolution of design and digital marketing in the Philippines has enabled businesses to create amazing visual content. From style scapes to motion picture marketing, there are so many creative possibilities for brands to leverage digital design.

Additionally, it’s clear that the possibilities are endless. It’s important for businesses to stay on top of the latest technologies and trends in order to remain competitive.

Lucky for you, Eight Media is here to help create unique and engaging visuals for your brand that converts. Our team of experienced designers can help you stay ahead of the curve and create content that isn’t just eye-catching, but effective as well! Contact us today and get a 15-minute free consultation.