If you want your content to stand out, you need to create attention-grabbing headlines for social media marketing. But how can you get people’s attention without using clickbait or misleading headlines? Considering how vital digital marketing in the Philippines is nowadays, crafting great headlines for social media marketing is a work of art. 

The truth behind great headlines for social media marketing is that no universal style can appeal to all audiences. Every company has a different audience, voice, and content strategy. Thus, your digital marketing solutions for small businesses should be customized accordingly. 

Tips for writing headlines for social media marketing

There are various ways to ensure that the headlines for social media marketing you use to spark interest and work for your brand:

Write a working title

If you’re working on the perfect headline grabber, you should start by coming up with rough drafts. A headline draft, also known as a ‘working title,’ clearly indicates what your social media post will be about. A working title can help narrow it down to a specific headline. 

While your working title might not be the fantastic headline for social media marketing you’re looking for, it helps drive you in the right direction. Moreover, your working title lets you rule out the headlines that may not help you achieve your goals. 

Use specific data and numbers

Research shows that headlines with numbers generate more social media shares and engagement. Most people find numbers enticing because they automatically logically organize information. 

Numbers help set expectations about the amount of content your audience will be reading, which is why list posts are so popular. However, this principle also applies to data and statistics supported by research. As long as you have a reputable source to back up your claims, using numbers can be exciting headlines for social media marketing. 

Ask a question. Question headlines for social media marketing have two benefits. First, they leverage the psychological effects, causing your audience to take the next step: wonder or question. The lack of completion in questions causes tension and can spark the audience’s interest. 

The second benefit is the search

Asking a question can boost your social media search engine optimization (SEO) efforts. Why? Search engines focus on the meaning of the search query, not merely the combination of words. Thus, using questions as headlines for social media marketing enables you to make people wonder and can be suitable for SEO purposes. 

Steer clear of clickbait

Everyone has fallen victim to clickbait headlines at least once. You can’t help but tap on headlines that spark a sense of urgency. However, there might be a disconnect between the headline and the actual content. Your audience may not appreciate the deception. 

While clickbait can be instrumental in getting views, it can also annoy your market. Instead, you should use emotive language that resonates with people personally and stir their interest. However, when appealing to people’s emotions, you should ensure that the headlines for social media marketing you use apply to the content. 

Optimize for search engine optimization

Learning how to write an attention-grabbing headline and optimizing it doesn’t have to be a painful process. Keyword search is vital to sound as natural as possible. 

To find the right balance, you must conduct a keyword search and determine the topics your audience finds attractive. Incorporate the appropriate keyword in the headline, and ensure that the headline doesn’t have more than 70 characters. Moving the keyword to the front of the headline can also be helpful for SEO purposes, so bear that in mind when crafting possible headlines. 

Make a specific promise

The key to crafting attention-grabbing headlines for social media marketing without overselling yourself is simple: understand that your audience conducts a cost-benefit analysis before they click on anything. Your headline’s job is to indicate that particular benefit and assure them it is worth it. 

If you want to get people’s attention nowadays, your headline should be as specific as possible. Ask yourself if you’re the audience, ‘What’s in it for me?’ The answer should be detailed in the headline you’re writing. Your reader might not be enticed to learn more about your content if it’s not apparent. 

Pick the right power words and phrases. What are power words? These words and phrases stand out to readers and reinforce that your content matters. When using powerful words, you should ensure they blend seamlessly within your headlines for social media marketing. Here are power words that can be used for any industry:

• Don’t/ Can’t
• Need
• Save
• Prevent/ Prepare
• Actually
• How to
• Without 
• Why You
• Important
• Best/ Worst

You don’t necessarily have to use all of these words for your headlines for social media marketing to make an impact. If you’re running out of ideas for compelling headlines, consider crafting your next headline from any of these words or phrases. 

The impact of a well-crafted headline

Considering the importance of digital marketing in business, you should make every headline count. That’s why you should entrust your social media marketing efforts with an agency that can help you craft the best headlines for social media marketing. 

At Eight Media, not only do we supply our clients with marketing tips for small business owners, but we help take the load off your hands. If you want to make your business stand out, contact our team for a free consultation.