The Importance of Marketing During a Recession

While one of the easiest things to do during a crisis is to cut your marketing budget, it may not be the wisest.
How Can Your Brand Stand Out in the Age of Digital Transformation

In times like this COVID-19 pandemic, digital transformation plays a huge role to consumers, as they have limited access to the outside world unlike before.
The Age of WWW: How Digital Marketing Is Shaping The Future of Businesses Post COVID-19

With billions of people accessing the internet every day, digital marketing is now considered a top priority by everyone—from small businesses to global corporations.
Will Digital Ads Fade Off?

A strategy that many businesses are employing to stay afloat is to cut down advertising expenditure, including their digital marketing spend. Will digital advertising continue to wield its power or will it lose its earlier magic?
How COVID-19 Is Transforming Consumer Habits

COVID-19 norms such as social distancing and lockdown have compelled consumers to swap their old buying habits with newer ones.
Beat the Effects of Social Distancing on Your Business Through Digital Transformation

With people being afraid or are restricted from going out of their houses except to buy essentials, home delivery services, online barter, and online selling have become the norm.
COVID-19 – Paving the Way for Digital Marketing

The spread of COVID-19 made it challenging to maintain a net positive cash flow. Businesses will need to adapt to the changes in the market, to come out of the crisis without taking a significant hit.