The effects of a disaster can be devastating to a business. Typhoons, floods, or even the COVID-19 pandemic have, throughout history, shut down many businesses. And most businesses that do not have a business plan for continuity close for good.
Data shows that business models made to adapt to the COVID-19 pandemic will significantly contribute to the growth of these businesses post-crisis. Digital marketing and digital transformation will play a transformative role in businesses especially SMEs.
The pandemic is causing an economic slump globally. With social restrictions and the general economy in freefall, how can businesses bounce back in 2021?
The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.
The threats of COVID-19 to small businesses are profound and imminent. Even major companies were not spared by the COVID-19 pandemic. Is there still hope for small businesses?
Businesses need to be able to improve customer experience not only to win over prospective customers amid the pandemic but in the years to come. Let’s find out how businesses can deliver an excellent customer experience.
Businesses have accelerated their digital transformation plans to thrive in the new normal while many are still apprehensive. Why are they skeptical about going digital?
Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?
To navigate the “new normal,” experts point to digital transformation, along with a data-driven digital marketing strategy, as key ingredients to success.