Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?
To navigate the “new normal,” experts point to digital transformation, along with a data-driven digital marketing strategy, as key ingredients to success.
The challenge is that digital transformation is happening so fast that oftentimes, it’s almost hard to keep up with it. Thankfully, as online marketers, there is always one thing that we can always rely on to make the best strategies: Data.
In times like this COVID-19 pandemic, digital transformation plays a huge role to consumers, as they have limited access to the outside world unlike before.
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