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The pandemic is causing an economic slump globally. With social restrictions and the general economy in freefall, how can businesses bounce back in 2021?

Consumers shifted their behavior amidst the pandemic. Digital adoption was paramount. This compelled more businesses to undergo digital transformation and come up with a digital marketing plan to adapt to market changes. Aside from this, new trends have also emerged this year which are expected to last even after the pandemic ends.

The holiday season is the busiest season of the year. Businesses and experts agree that digital transformation and a relevant digital marketing strategy are no-brainers but how can businesses adapt to this year’s challenges and hijack opportunities for growth amidst the crisis?

The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.

The threats of COVID-19 to small businesses are profound and imminent. Even major companies were not spared by the COVID-19 pandemic. Is there still hope for small businesses?

Businesses need to be able to improve customer experience not only to win over prospective customers amid the pandemic but in the years to come. Let's find out how businesses can deliver an excellent customer experience.