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Every business must have a brand development strategy. It must consider building a brand identity that is distinct from the other brands. It must also learn how to clearly communicate its value to customers—why it’s unique and why the consumer can only get that value from the brand alone.

Marketing and branding are two terms that are often interchanged. Knowing their key differences will help you better understand what to do next with your business.

Why companies are willing to spend billions just to promote their brand? What is the importance of branding? And how can a company build a good brand?

There's something to be said about getting the right tool for the proper purpose and the right person for the right job. Hiring a digital marketer or a digital marketing agency could mean extra investment. But at the same time, it also means getting what you pay for: an expert.

Digital marketing's benefits have gotten highlighted to businesses - big or small - worldwide, but it seems even more critical than ever in the pandemic era of rocked global economies.

Digital marketing will serve as a great equalizer. It has become the weapon of choice for owners of micro, small, and mid-sized businesses to elevate themselves further in their industry. A robust online presence is critical for any company or business, regardless of size

Digital marketing in the Philippines is every business’ most rational course of action. It should be any company’s top marketing strategy, considering the country’s strong digital presence and the online savviness of its population.

The average Filipino is becoming more and more comfortable with purchasing essentials, goods, and services online, and this trend is expected to continue. How businesses, big or small, should establish their brand online?