fbpx

What to Do If Social Media Campaign Failed: Steps to Fix It

what to do if social media campaign failed

Before we answer “What to do if a social media campaign fails,” let’s find out why your social media performance isn’t doing well.

You’ve devised an excellent social media campaign idea and believed it would be successful. However, upon launching it, it didn’t give you the results you wanted. While this can be heartbreaking for every business owner and digital marketer, there are still ways to solve this dilemma. 

You won’t know the effectiveness of social media marketing if you don’t fail, experiment, and try different social media marketing techniques. Before we answer the question, “What to do if a social media campaign fails,” let’s find out why your social media performance isn’t doing well.

5 Reasons Why Social Media Performance Drops

Not all social media campaigns are bound to be successful and this might be due to the following reasons:

1. You’re Lacking a Coherent Strategy

Social media campaigns go beyond just brainstorming and posting content. To truly succeed, you need a well-defined strategy that ties everything together. Without it, your campaigns might not gain the traction they deserve.

2. You’re Launching Campaigns on The Wrong Platform

what to do if social media campaign failed

Social media marketing in the Philippines has become increasingly complex. In the past, content posted on Facebook could perform equally well on X (formerly Twitter), Instagram, or other platforms. However, over the years, each platform has evolved, attracting different types of audiences and industries. If your social media campaign doesn’t align with the unique user base, format, and tone of each platform, you risk wasting time and resources, leading to poor engagement and results.

3. Your Messaging Doesn’t Resonate With Your Target Audience

The effectiveness of social media marketing also depends on how you construct your message for your target audience. If your campaign doesn’t clearly communicate or connect with what your audience cares about, it’s unlikely to get much engagement. Make sure your messaging speaks directly to their needs, interests, and challenges. That way, it feels more relevant and resonates better with them.

4. Your visual content isn’t good enough

According to a report, 83% of human learning is visual. So, including visuals on your social media campaigns, such as images and videos will help increase engagement. However, people have standards, too! If you’re just throwing in random images or videos without putting much effort into editing, you’re not going to grab your target audience’s attention. A little care and thought in your visual content go a long way in making your campaign stand out.

5. You’re Not Posting Consistently

what to do if social media campaign failed

Your campaign’s performance could be faltering if you’re not keeping up with consistent posting on your socials. For example, according to a study, posting 2-3 times a week on Instagram tends to result in higher engagement compared to posting less frequently. Staying active helps keep your brand top of mind and builds ongoing engagement. When you’re inconsistent, you not only lose visibility but also risk falling off your audience’s radar entirely.

5 Signs Your Social Media Campaign Is Failing

Before your social media campaign completely fails, here are some of the warning signs you should watch out for:

1. Minimal Engagement

If you notice that your social media campaign is getting minimal engagement—like fewer likes, comments, and shares—compared to your previous posts, then you’re likely facing a drop in interest or relevance. 

2. Low Reach and Impressions

A drop in these metrics suggests that the social media platform’s algorithm isn’t favoring your campaign, which means your content isn’t appearing as often in people’s feeds. This can be due to factors such as algorithm changes, reduced engagement with your posts, or content that doesn’t align with audience interests. 

3. Increased Negative Feedback

Your social media campaign might be struggling if you’re seeing an increase in negative feedback on your posts. While this feedback can be useful for identifying what’s not working, it can also turn potential customers away. Remember, how does social media marketing affect consumer behavior? If people notice negativity around your campaign, they might be less inclined to engage with or support it themselves.

4. Low Click-Through Rate (CTR)

If your CTR is lagging, it’s a sign that your audience isn’t clicking on your links or calls-to-action (CTAs) as much as you’d like. This might mean your content isn’t grabbing their attention or motivating them to act. Perhaps your CTA isn’t standing out, or the links aren’t leading to something they find valuable. 

5. Lack of Conversion

If your campaign isn’t generating the results you’re after, such as sales, sign-ups, or downloads, it’s a clue that something might be amiss in your social media marketing techniques. You could be racking up views and likes, but if those aren’t translating into your desired actions, it’s worth taking a closer look. 

5 Strategies on What to Do If a Social Media Campaign Failed

Finally, we’ll share with you some strategies on what to do if a social media campaign fails. Yes, one failure shouldn’t stop you from doing your social media campaigns. You might have to tweak some things a bit, so you can recover and re-engage your audience.

1. Take a Look at Your Performance Metrics

The first step you need to take when fixing your social media campaign is to analyze its performance metrics. This will help you pinpoint issues where your campaign might be going wrong. Key metrics to examine include engagement rates, CTR, and conversion rates.

2. Change Your Strategy

Once you’re done analyzing your performance metrics, it’s time to adjust your social media campaign strategy. Perhaps, you need to change your posting schedules, refine your content, add more visuals, or revisit your target audience demographics.

3. Reconsider Your Audience Targeting

Your campaign might be missing the mark because you’re trying to reach everyone. Instead, narrow your focus to target a specific group of people who are more likely to be interested in what you’re offering. By honing in on the right audience, you can make your message more relevant and engaging.

4. Create More Appealing Copy and Visual Content

Have your copy and visual content checked by experts, such as copywriters, graphic designers, or digital marketing consultants. Their professional insights can help refine your content and ensure it effectively communicates your message to your target audience. If hiring experts is out of your budget, take a look at what your competitors are doing. Analyze their social media campaigns and see how they craft their content. Use their strategies as inspiration to improve your own approach.

5. Engage with Your Audience

Your social media campaigns might also be facing low performance if you’re not actively engaging yourself. Try interacting with relevant accounts or pages by leaving thoughtful comments and participating in conversations. When people see your name and comments, they might become curious and check out your profile and campaign, boosting your visibility and engagement.

6. Monitor Trends

Another way to get your social media campaign back on track is to keep up with current trends and pop culture. By staying on top of what’s popular and trending, you can tweak your content to match what people are talking about. This can help your campaign feel more relevant and catch more attention.

Turn Social Media Setbacks into Success with Eight Media

what to do if social media campaign failed

Social media campaigns don’t always go as planned, but that’s where the real opportunity lies. By keeping an eye on how things are performing and applying new strategies on what to do if a social media campaign fails, you can turn those fall-throughs into victories. 

If you need assistance with social media or digital marketing in the Philippines, we’re here for you! At Eight Media, we’re all about making sure your campaigns and social media marketing techniques stay on track. Let’s team up and transform those setbacks into success stories! Visit this page for a free consultation.

SUBSCRIBE AND GET THE LATEST ON DIGITAL MARKETING

Our Top Resources:

Online Advertising in the Philippines
Data-driven

Online Advertising in the Philippines

Online advertising is one of the ways businesses can connect to their target audience over the internet. What is Online Advertising and what is its role in business success? How do Philippine businesses use online ads to leverage growth amid competition? Read on to find out.

Read More »
Social Media Marketing in the Philippines
Data-driven

Social Media Marketing in the Philippines

Filipinos are active social media users. In fact, they’re considered the most active in the world. But what does this mean for Philippine businesses? How can they translate this into sales opportunities? Read on to find out.

Read More »