If you want your business to have a smooth start on social media, consider integrating the social media marketing trends of 2024.
Social media marketing in the Philippines has become more critical than ever, especially for businesses. By leveraging the effectiveness of social media marketing, you can make your business known and reach more potential customers or clients. However, the best social media practices can change as fast as a month or yearly. This is because social media platforms occasionally release new features or update their algorithm. Your business must adapt to these changes and revise social media marketing techniques to remain relevant. What worked before may not work today. We’ve listed the most recent social media marketing trends you can apply to your business’s accounts. If you want your business to have a smooth sailing start on social media, consider integrating the following social media marketing trends 2024.
The Top 8 Social Media Marketing Trends 2024
There are several social media marketing trends you need to watch out in 2024, especially the following:
1. Video Content is The New King
Before, plain text and image posts flooded every social media feed. However, this changed drastically when TikTok came into the social media scene. With TikTok’s popularity, more businesses, content creators, and social media influencers started creating video content. According to statistics, 72% of social media users prefer consuming video content over any other format.
But this doesn’t mean you should disregard creating plain text, images, and carousel posts on your social media accounts. Each content format has its merit in different social media platforms. For example, we noticed that on Facebook and Instagram, reels work best if you’re trying to grow a new account and reach non-followers. But you can get more traction if you also make carousel posts aside from reels.
You might find it surprising, but even though TikTok pioneered short-form video content, this format doesn’t perform well on newer accounts. Based on our observations, multi-photos or carousel posts outperform short-form videos when you’re just starting on TikTok. Meanwhile, plain text and carousel posts on LinkedIn, especially those with storytelling and educational content, tend to perform best. However, many users are starting to adopt video content due to recent news that LinkedIn plans to incorporate a dedicated video section on the platform.
2. Serious Content is Out, Playful Content Is In
Social media has existed for a long time, yet many businesses still need to create more severe or professional content. However, the majority of social media users are millennials and Gen Zs. Consider incorporating more playful content into your social media marketing techniques to reach this audience effectively. With playful content, you can demonstrate your brand’s fun personality, increase engagement, and attract top talents to your business.
Take a look at ClickUp, an all-in-one productivity platform. Rather than being overly sales, they created playful content on their business social media, often posting about relatable work moments, funny jingles, and memes. This approach, including this playful video, helped ClickUp secure a spot on Forbes’ Top 100 list.
While playful content can be effective for many industries, specific sectors might find it challenging or inappropriate due to the nature of their services or the sensitivity of their audience. Examples are legal services, funeral services, defense and security, non-profit organizations, government sectors, heavy industry and manufacturing, and more.
3. SEO Matters in Social Media Too
When discussing digital marketing in the Philippines, search engine optimization (SEO) often comes up. While SEO was once primarily associated with optimizing websites to rank higher in search engines like Google, its importance has extended to social media due to increased competition. With millions of users on social media platforms, your posts might only sometimes appear in people’s feeds with proper optimization.
To boost the visibility of your social media content, you can apply SEO strategies to your posts. This includes writing descriptive captions so the platform understands the content, using relevant hashtags, optimizing your social media profile, completing your “About” page, uploading high-quality images, and actively engaging with your community.
4. Show the Real You
One top social media marketing trend in 2024 is showcasing your true self. With the rise of fake content and AI-generated posts, people crave authenticity more than ever. They’re less interested in heavily edited videos and polished images. Instead, they want to see the real you—no filters, just raw, genuine content.
Show behind-the-scenes moments, introduce your team members, and give a peek into a typical day at your business. Even simple talking-head videos can make a big impact. When people see the faces behind the brand and get a sense of your everyday operations, they’re more likely to trust and connect with your business. Authenticity builds trust, so don’t be afraid to let your true self shine through.
5. Social Media Influencers Shape People’s Opinions
How does social media marketing affect consumer behavior? One significant factor is the influence of social media influencers. The credibility of celebrity endorsements has diminished over time, with many people now finding product reviews from their favorite content creators or influencers to be more genuine and trustworthy. Based on a study, 69% of consumers trust social media influencers.
Partnering with the right influencers can be a game-changer if you want to grow your brand quickly or boost your sales. Influencers have built solid relationships and trust with their audiences, and their endorsement can significantly impact your brand’s visibility and credibility.
6. Personalized Customer Care with The Help of AI Chatbots
If you’ve noticed on Facebook pages and Instagram, there are now options to select answers based on frequently asked questions (FAQs). This feature helps save time by addressing common inquiries like location, product pricing, and delivery options without repetitive responses.
AI chatbots can efficiently handle these standard questions, but when the chatbot encounters more complex or unique queries, your personal touch comes in. Automated and human support combination ensures a seamless and efficient customer experience.
7. A Blend of Authentic and AI-Generated Content
AI isn’t a bad thing at all. It’s a powerful tool for content creation. AI tools can be beneficial if you want to generate more content quickly for your business’s social media. For instance, midjourney is excellent for creating visually stunning images, while other tools like ChatGPT can assist with drafting engaging text and captions.
AI can streamline your content creation process and help maintain a consistent posting schedule. However, balancing AI-generated content with authentic, human-driven posts is crucial.
8. Social Commerce
Social commerce has been significant in the Philippines since the advent of Facebook Marketplace. People have been using social media to boost their product sales for years. Even TikTok has joined the trend with its TikTok Shop, allowing users to upload and sell products directly on the platform.
Many people find it easier to make purchases through social media rather than setting up accounts on other e-commerce platforms. By integrating your sales efforts with social media, you can reach a broader audience and simplify the shopping experience for your customers.
Lead the Social Media Trends with Our Help
We get it—running a business isn’t easy, and keeping up with the latest social media marketing trends 2024 can feel overwhelming. But if you want to keep your social media accounts buzzing, drive more leads to your business, and boost your sales, Eight Media’s got your back. We’re a digital marketing team based in the Philippines. Our social media experts know what works, and we’ll whip up the best social media marketing techniques for your business. Let’s keep you ahead of the game and hitting your goals! Book a free consultation today.
