Filipinos Think Brands Should Keep on Advertising in the New Normal
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?
A Post-COVID Digital Marketing Guide: How to Achieve Growth After the Pandemic
To navigate the “new normal,” experts point to digital transformation, along with a data-driven digital marketing strategy, as key ingredients to success.
How To Boost Digital Marketing Efforts With Data-Driven Marketing Decisions
The challenge is that digital transformation is happening so fast that oftentimes, it’s almost hard to keep up with it. Thankfully, as online marketers, there is always one thing that we can always rely on to make the best strategies: Data.
How COVID-19 Is Transforming Consumer Habits
COVID-19 norms such as social distancing and lockdown have compelled consumers to swap their old buying habits with newer ones.
Generational Marketing: How Do You Market to Every Age Group?
When it comes to digital marketing, you want to make sure that you can reach the largest audience possible, but different age groups react differently to advertising.
Here’s Why You Need Efficient Data-Driven Marketing for Your Business
Proper digital marketing connects business owners with the right networks, helps them maintain the flow of supply for a sound operation, enables them to reach and retain wider audiences, and keeps their brands visible and prominent.
Facebook, Instagram, Twitter, or Linkedin — Where Do I Start?
Going from practicing traditional marketing to being a social media-centric brand is just not that simple. You certainly won’t get results overnight as our favorite social media platforms also have their own exclusive features and capabilities.
Beat the Effects of Social Distancing on Your Business Through Digital Transformation
With people being afraid or are restricted from going out of their houses except to buy essentials, home delivery services, online barter, and online selling have become the norm.
The Power of Digital Transformation — Reaching Your Customers Through Digital Marketing
Planning to read up on the latest? You go to Facebook. Need to check how much is left in your savings account? Just open up your banking app. Everything you need is just a couple of taps away, thanks to the digital transformation revolution brought in by smartphones and the internet.
5 Mistakes You’re Making With Content Marketing
In the recent years, we’ve seen Content Marketing as the beacon of light that will save us all marketers from the evils committed by previous marketing efforts like intrusive ads, spam, and bad links, among others.
