In digital marketing in the Philippines, let us explain how Filipino brands’ online advertising efforts will pay off in TikTok.
Based on its current trajectory, TikTok is not showing any signs of decline. If any, it has displayed more and more signs of a persistent internet takeover. With this comes a platform for implementing digital ads, a welcome addition to Facebook and Instagram for business owners. In the context of digital marketing in the Philippines, let us break down how Filipino brands’ online advertising efforts will pay off when funneled into TikTok.
The Good Things About TikTok in Light of Filipino Brands’ Online Advertising
TikTok came out of its shell and disrupted how people go about social media, and in turn, businesses do digital marketing. Having no presence on TikTok would not kill the brand, but being present there can do several wonders for one.
If you need a sign of why you need to open a TikTok account (or why you need to take TikTok seriously), here are a few reasons why:
The People Are Here
Saying that there are a lot of Filipinos on TikTok might be too vague, so we give you this actual number: As of writing, there’s a whopping 49.09 million active users in the Philippines. So, imagine the number of potential customers you can reach by being on the app and posting content regularly!
More Outspoken and Receptive Users
Unlike on other social media platforms, users on TikTok are said to be more inclined on sharing about a certain product or service. With this, the chances of a brand gaining organic growth through increased user visibility are higher.
In the same breath, this group of users is also believed to be more receptive to product/service recommendations which makes it worthwhile because of its inherent promise of sales conversion.
Options for targeted advertising
When implementing ads on TikTok, advertisers can target an audience based on regular demographics (i.e., age and location); one can also customize the targeting based on interests and behavior, with the option to exclude certain groups from the targeted audience for more effective digital marketing.
Filipino Brands’ Online Advertising Opportunities on TikTok
You have researched and found that your target audience has a significant presence on the app. Therefore, you decided to open a TikTok account for your business to reach them.
The following wise step? Learn your advertising options on TikTok, which will make it possible to increase brand visibility and, better yet, drive up sales.
TopView Video Ad
This is the first thing a user sees upon opening the app. It is effortless marketing, albeit a bit heavier on the pocket. By opting for a TopView video ad, you are guaranteed visibility. You can make the most of it so the targeted user does not just scroll through you but also pique their interest enough to interact with your ad.
In-Feed Ad
When you scroll on TikTok, at one point, you will encounter an ad in your algorithm-controlled feed. It was created as organic as possible so the scrolling user would not get annoyed.
Influencer Partnership
It is not to discount the efforts of people when we say if there’s a place where high viewership is extremely easy, it is TikTok. With many individuals having a massive following, brands have numerous opportunities for forging a partnership where one utilizes an influencer’s platform to increase a business’s visibility. This one is a very doable digital marketing solution for small businesses, because money aside, a business owner can make it work even just by striking an effective X-deal.
Spark Ads
Organic content about your brand has been shared by a user and is seamlessly gaining traction. Increase its reach further by making use of the Sparks Ad feature. This affords brands to boost specific content organically created and posted by a user.
Maximizing the App’s Trends
TikTok is a hot spot for dance challenges, among others, and it allows brands to kickstart a “challenge” where user participation will come naturally. Developing one’s special effect or filter on the app is a great way to attract participation organically!
Tips for Filipino Brands’ Online Advertising Success on TikTok
Some brands will hit the jackpot on TikTok without moving a finger, but some would have to work twice as hard. To help out businesses just starting on TikTok, below are a few guidelines to consider when creating your ad for the app:
Target the 30-Second Sweet Spot
You have a maximum of 60 seconds for each TikTok video. But should you maximize it? Well, TikTok itself advises otherwise. For more impressions, the app recommends developing videos just between 21 to 34 seconds long.
Bank on Popular Music
About 88% of TikTok users have said that sound is essential for their overall experience on the app. By using the music that is currently hot, it will quickly add up to the appeal of your ad.
Be as Organic as Possible
People love an ad that does not scream in their faces they are being sold something. Weave it into an exciting narrative, or find ways to develop creative videos that will feature the products/services you are selling.
Make Use of the In-App Editing Features
You want your videos to be well-crafted and professionally edited, of course. But this might go against the grain and look too polished, taking away the “human touch” of your content. Here is some advice: Explore the editing features available on the app and use them! It turns out the TikTok algorithm tends to push forth videos edited directly on the app itself.
The Easy Route to TikTok Takeover
Creating content for TikTok and regularly releasing content requires time and brain power – lots of them. You should be dedicated to content creation to reap the benefits of implementing digital ads on the app. It’s not your only option because you can always outsource the job to groups adept at digital marketing in the Philippines.
Eight Media is a digital agency experienced in championing Filipino brands’ online advertising efforts. We offer end-to-end management of social media platforms like TikTok – from conceptualization to optimization. The bulk of the job would be on us; all you would have to do is let us know your end goal. This is a win-win because you can spend the time you could’ve spent mastering the art of TikTok on other stuff while letting a group of individuals skilled at what they do and, therefore, deliver results as you require. Reach out to us today, and let’s talk about plans!
