Although most people are on social, you might want to integrate traditional marketing in 2025 into your marketing strategies.
There’s no doubt about the effectiveness of social media marketing when you’re trying to promote your business. But should you only focus on implementing social media marketing techniques? In today’s digital era, it’s only natural to hop onto social media since most people are online. More than half of the world uses social media, about 5.07 billion people. Meanwhile, the status of Philippine social media is even more remarkable, with some of the highest usage rates in the world. Although most people are on social, you might want to integrate traditional marketing in 2025 into your marketing strategies to reach a broader audience.
Traditional marketing is the old-fashioned way of advertising. It utilizes offline media, such as print, broadcast, and telemarketing, to promote products or services. If you’re considering using traditional marketing for your business, here are some strategies that still work.
Traditional Marketing Strategies That Still Work
One of the most popular traditional marketing strategies in the past was TV advertising. However, this method has become less effective, plus it’s too expensive. But don’t worry! There are still traditional marketing strategies that are more affordable yet still work great for business owners.
1. Poster Ads
If you want to invest in traditional marketing in 2025, try creating poster ads for your business. In the Philippines, posters hang on posts, establishments, walls, and fences. Even major fast-food chains like Jollibee and McDonald’s rely on poster ads to boost their visibility.
With the decline in print media’s popularity in the country, poster ads have become more affordable. Outdoor-proof posters can cost around 500 pesos, depending on size, quantity, and paper quality. Some home-based printing services even offer lower prices. Or if you’re crafty, you can make and print your poster ad for under 200 pesos.
2. Flyers
While the effectiveness of social media marketing has grown, flyers remain a reliable traditional marketing tool. Flyers are single-sheet advertisements handed out to passersby. They are affordable, easy to distribute, and allow for direct engagement with potential customers in high-traffic areas, complementing your online efforts.
Many companies still rely on flyers to boost their marketing. Real estate developers such as SMDC and Ayala Land, educational institutions like STI and AMA, and retailers including SM Appliance Center and Watsons are just a few examples.
Flyers can be as simple or as elaborate as your budget allows. For example, black-and-white A4 flyers are economical, costing as little as 5 pesos per piece or even less when printed in bulk. To increase the chances of people accepting your flyers, ensure they feature eye-catching designs, a concise and compelling message, and clear contact information. Ensure the person distributing the flyers looks professional and approachable, as Filipinos are likelier to accept flyers from someone trustworthy.
3. Business Cards
A business card is essential whether you run an e-commerce store, offer services, or manage any type of business. You never know when you’ll meet a potential customer—while traveling, attending a social event, strolling through a mall, or even relaxing in a park.
Professionals widely use business cards, including retail and small business owners, healthcare practitioners, real estate agents, tradespeople, lawyers, and finance professionals. They’re an affordable, portable way to ensure people remember you and have your contact details on hand.
And here’s an interesting stat: handing out 2,000 business cards can boost your sales by 2.5%. It might not sound like much, but that can add up for small businesses. Business cards are super affordable, easy to carry, and make it simple for people to remember you and reach out later.
You can even make your business cards at home if you’re on a budget. With a printer and high-quality paper, an A4 sheet can give you 8–10 cards. It’s a cost-effective way to grow your network and open the door to more opportunities!
4. Event Marketing
In the Philippines, event marketing remains a powerful form of traditional marketing in 2025. Examples of event marketing include product launches, trade fairs, community festivals, and sponsorships of local events. These activities create opportunities for businesses to engage with potential customers in a more personal and memorable way, which is something digital marketing in the Philippines might not fully replicate. Event marketing also helps businesses establish a local presence and build stronger relationships with their community.
The cost of joining event fairs varies depending on the location and event duration. In some provinces like Quezon Province, setting up a booth at an event can cost as little as 250 pesos per day. However, renting a space for an event can cost up to 3,000 pesos per day in Metro Manila or other major cities. Participation fees for larger conventions and expos can start at 20,000 pesos and go even higher for the entire event.
5. Transit Advertising
Transit advertising places your ads on tricycles, taxis, buses, jeepneys, and trains, turning everyday transportation into mobile billboards. In the Philippines, it’s common to see vehicles adorned with ad wraps and posters from popular brands like Lucky Me and Coca-Cola and companies like Smart, Globe, and various BPOs.
This form of traditional marketing in 2025 is especially effective since more than half of the Philippine population relies on public transportation. 8.96 million Filipinos ride jeepneys daily, while the LRT serves 49.43 million passengers annually. While it’s more expensive than other options, with such high visibility, transit advertising offers a powerful way to reach a wide and diverse audience.
If you’re curious about the costs, according to a local transit ad company, tricycle ads can start at around 2,500 pesos, taxi ads 7,000 pesos, jeepney ads 3,800 pesos, bus ads 11,000 pesos, and LRT ads up to 200,000 pesos. Prices vary based on factors like ad placement, size, whether it’s a full wrap and the vehicle’s route.
Why Integrate Offline and Online Marketing Efforts
Business owners and marketers often prioritize online marketing because it’s cost-effective and offers measurable results. However, with most businesses now competing online, standing out and reaching your target audience has become increasingly difficult due to the sheer number of competitors across industries. This is why integrating traditional marketing in 2025 and online marketing strategies can be smarter. Here’s why:
1. Ensures a Broader Reach
Combining offline strategies and social media marketing techniques guarantees your business can connect with audiences who may not be active online. Hence maximizing your overall visibility.
2. Makes Your Brand More Memorable
Offline efforts, such as printed materials and events, help complement your digital marketing campaigns. They allow you to reach audiences who commute regularly or may not always be active online, making your brand more memorable.
3. Enhances Your Credibility
With the rise of online scams, people are becoming increasingly cautious, making it harder to build trust if your brand relies solely on its online presence. Integrating traditional marketing in 2025 can establish a more credible physical presence.
4. Reduces Dependence on a Single Channel
What if your social media gets banned or restricted? Not ideal, right? Mixing in some offline marketing, like posters and flyers, your business stays visible, and people can still find you without your online channels.
Get Your Business Noticed with Our Help
Traditional marketing in 2025 and online marketing is how to grow your business. However, it can be costly and requires significant effort. Suppose you’re short on budget or time to manage both. In that case, you can focus on digital marketing in the Philippines and leverage effective social media marketing techniques to reach your audience.
Looking for a reliable digital marketing agency? At Eight Media, we offer various services, including content marketing, digital ads management, design creation, social media management, and web development. Contact us today for a free consultation!
