Designing Email Marketing Campaigns: A Creative Approach to Marketing

designing email marketing campaigns

Designing email marketing campaigns is a must. Based on statistics, you can make an average of $36 for every dollar they invest in emails.

Emails are excellent revenue drivers for brands. Based on statistics, companies can make an average of $36 for every dollar they invest in email marketing. Plus, 79% of marketers consider emails among their top three most effective marketing channels! So, whether you’re a small business or a big enterprise, you should always include email marketing in your branding and brand strategy.

But there’s one problem. An average person receives more than 100 emails per day — that’s definitely a lot! That is why it’s challenging to grab the attention of your target audience, let alone click and read your emails. So, in this article, we’ll guide you on designing email marketing campaigns that look great and will pique the interest of your email recipients.

The Necessity Of An Email Template And Its Key Elements

designing email marketing campaigns

Email templates are pre-designed layouts for emails. Having one helps your business save time in designing email marketing campaigns. Moreover, an email template helps maintain your brand’s graphic design and visual content, structure, and formatting. So, when people click your email, they will immediately recognize that it’s from your biz.

When crafting email templates, here are some of the key elements you need to include:


When designing email marketing campaigns, it’s essential to create an effective header. The header typically consists of the email subject and the from and to fields. These aren’t particularly design elements, but they’re the first things your recipient sees and reads. 

When choosing an email name, it should sound professional and represent your business. This makes people more inclined to click and engage with your emails. Also, it’s much better to include an email photo to make your emails more recognizable and stand out from your recipient’s inbox. To increase the open rate of your email, make your email subject more attention-grabbing by incorporating emojis, adding the recipient’s name, using power words, and keeping it short.


Incorporating a logo is another crucial element to include in your email template. It’s usually placed on top of the main content of your email body. Adding your logo helps reinforce brand recognition and firmly establish your business identity.


The body of your email template contains your key message. It can include text, links, images, videos, and other graphic and visual content elements. Based on email analytics, the ideal email length is around 100 words if you want to optimize for both click-through and response rates.

Call-to-action (CTA)

When designing email marketing campaigns, don’t forget to include a call-to-action. A CTA is typically a directive or statement encouraging people to take a specific action, such as subscribing to your social media channels, clicking a blog post, downloading a digital file, and more. In emails, CTAs are often presented as clickable buttons or text links.


A footer is located at the bottom of your email. This may include your email signature, company details, mailing address, unsubscribe link, and legal disclaimers.

Design Tips For Your Email Marketing Campaigns

designing email marketing campaigns

Even if you’re not a great designer, you can still create a beautiful and engaging email that gets read by your target audience by implementing the following tips:

Try using different email formats

Email content creation doesn’t demand sophisticated design skills. Standard email formats are readily available, including the following examples:

  • Text-only email. This is the simplest email format. It only consists of plain text – no formatting, images, or other multimedia elements. This format is often used when sending quick, short, or informal messages.
  • Rich text email. This email format is similar to a text-only email. However, it allows basic text formatting, such as bold, italic, and underline. It also lets you change the font sizes and styles of your emails.
  • HTML email. If you want to create more engaging emails, use the HTML email format. This format utilizes the Hypertext Markup Language (HTML), allowing you to create emails that look like a web page. You can also design your email marketing campaigns with images, videos, buttons, links, and other elements with HTML. This is perfect to use when you are sending out informational or promotional messages.

Optimize your emails for mobile

Do you know that 60% of emails are being opened on mobile devices? So, if you don’t want your emails deleted, adopt a mobile-friendly email design. Increase the font size of your emails for better readability, keep your email body short, and adhere to a single-column email layout.

Incorporate 1-3 images

When designing email marketing campaigns, include graphic and visual content, such as images. Images not only help break up the lengthy text in your emails, but they also add more visual appeal to your messages. Based on a study, emails featuring 3 images or fewer tend to have a higher click-through rate.

Pay attention to your email fonts

Another design tip is to pay attention to your fonts. According to MailChimp, the best font size for email is no less than 10 points and no greater than 16 points. Anything less or more will make your emails appear distorted.

Use your brand colors

Incorporating your brand colors ensures consistency across all your communication channels. Moreover, using your brand colors can help tap your audience’s emotional associations with your brand, creating a more meaningful connection.

Need Help With Email Marketing Campaigns?

Designing email marketing campaigns is for achieving your business goals and ensuring effective lead generation and a solid return on investment. Feel free to contact Eight Media if you’re pressed for time and need help designing and writing emails.  We specialize in digital marketing and are dedicated to assisting businesses with marketing and branding strategies. Book a FREE consultation with us today!

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