Social media marketing is one of the most used strategies by Philippine businesses nowadays. To many, It’s their key to business success. Read on to find out more about its importance.
Many companies use social media to gain business success today. They use it to achieve sales and marketing goals such as establishing brand awareness, increasing web traffic, engaging audiences, and improving brand loyalty.
And it’s easy to understand why this strategy works for them in the end. Active social media users are steadily increasing. In the Philippines alone, an estimated 78.5 million users were registered in 2020. This number is set to increase to 91 million users by 2026.
This means that the possibilities of driving revenue from social media users are endless. And that an effective social media marketing strategy may be your way to leverage growth and achieve business success.
Important stats about Filipino social media users:
- The Philippines is considered the social media capital of the world.
- Filipino social media users were estimated to have spent using online media for around 4.15 hours per day.
- Around 80 million out of 108 million or 74% of Filipinos had internet access as of 2020.
- Eighty-one percent of the 18 to 24-year-olds in the Philippines were already online as of 2019.
Why do these numbers matter?
These numbers represent the number of people that can become your loyal customers. These are the type of customers that have been proven to increase profits, improve sales success, and allow for sustainable growth for your business.
But the road to establishing loyalty is not easy. It requires a back-and-forth engagement that involves sending relevant content that effectively persuades leads to make their first purchase. It also involves rendering personalized services to sustain their interest and encourage them to make a repeat purchase.
The challenge for businesses is to ensure that leads are always engaged so they will take the desired actions. This is arguably easier with social media marketing.
How social media marketing works
When you communicate to potential customers via social media platforms, it makes it easier for you to stand out above your competition. Why? Because social media is deeply personal.
Many users utilize social media platforms to voice out their opinions, shape their identities, and showcase to the world their interests. And brands that communicate to them using those platforms are often thought of as genuine and sincere.
Social media also makes it easier for you to establish brand awareness. When users recommend a brand, many consider the “review” as something personal and honest. This helps build consumer confidence quickly.
Why social media marketing is important
Why is social media marketing something that businesses should seriously consider nowadays? Because, as mentioned above, social media marketing helps you:
- Establish brand awareness
- Capture the attention of potential customers
- Sustain the target market’s interest
- Drive down costs
- Generate customer feedback for growth
- Increase traffic to your website
- Gain brand recognition
- Improve brand loyalty
1. Establish brand awareness and recognition
Brand awareness is defined as the ability of consumers to remember or recognize your brand under different conditions. It is important because it is the very first step to making sales. Without it, businesses won’t be able to acquire customers, close deals, and make a profit.
To improve your brand awareness, consider marketing via social media. The platforms make it easier for users to share content through posts, pictures, and videos. And they also make it easier for other users to consume such content and share or forward the content to their own network.
This is why word spreads fast on social media platforms— a reason why it’s a great place to market your brand.
2. Capture the attention of potential customers and sustain their interest
Social media users are increasing at a daily rate. As more and more people register on these platforms, more and more opportunities arise for your business to gain customers.
Great content can pique the interest of potential customers. It helps capture their attention and nudge them into taking the next desired actions— like browsing your site for more products or even making their first purchases.
It also helps remind your existing customers that you’re there, that you’re relevant to their needs and preferences, and why they should keep buying from you should the need arise.
3. Drive down costs
Social media marketing helps drive down costs. Why? Because it helps you achieve sales and marketing goals more effectively than traditional marketing at lower costs.
It’s also easier to run PPC ads using social media. They often have tools that let you adjust your audience and budget to enhance your campaign. Sponsored content, videos with CTAs, cross-channel retargeting, and “shoppable posts” are among the things you can do there.
4. Generate customer feedback for growth
Honest customer feedback is one of the most effective ways for you to grow as a brand. It helps you assess what needs to be improved to make your brand better. But it’s also one of the hardest to gain.
Social media addresses that challenge. There, customers can post recommendations, leave comments, or even message your page privately for feedback. Platforms like Facebook also generate “quick help” options to assist customers when you’re offline.
5. Increase traffic to your website
Sharing your website’s content on social media helps you promote your business. There, you can showcase your product listings, your promos, and your website link.
This is especially true if you post relevant content. If the content that you share piques the reader’s interest, they’re likely to visit your website. This increases the traffic to your website, which gives you many sales opportunities.
6. Improve brand loyalty
According to Texas Tech University, brands that reach out via social media to target audiences are likely to gain loyalty from customers.
That’s because customers are often more active on social media than anywhere else. As mentioned above, social media is also deeply personal. Once you engage with them using these platforms, your interactions may be considered personal too.
With good content and good service, it makes it easy for customers to remember you. So the next time they consider making a purchase, they’ll think of you.
The platforms’ shareability features also make it easy for them to promote your brand to others. That your brand stands out in terms of relevance and experience. That it’s reliable. That the next time a customer considers buying a product, you should be at the top of the list.
If you haven’t done social media marketing for your business yet, you should get started now. There are many benefits to doing it. It can help you establish brand awareness and recognition, capture the attention of potential customers, and sustain their interest.
It can also help you drive down costs for your marketing activities and generate customer feedback easily. With social media, you can drive more traffic to your website, increase your sales opportunities, and improve brand loyalty to gain more customers at the end of the day.
Need help with social media marketing? Partner with us here at Eight Media.