All aspects of business growth and success will be heavily reliant on companies’ ability to adapt to changes in technology. For businesses to hijack growth opportunities, they should plan for emerging trends and craft a strategy to approach them.
The effects of a disaster can be devastating to a business. Typhoons, floods, or even the COVID-19 pandemic have, throughout history, shut down many businesses. And most businesses that do not have a business plan for continuity close for good.
The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.
Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?