Should You Outsource to a Digital Marketing Agency?
There’s something to be said about getting the right tool for the proper purpose and the right person for the right job. Hiring a digital marketer or a digital marketing agency could mean extra investment. But at the same time, it also means getting what you pay for: an expert.
The Importance of Digital Marketing for MSMEs in the Philippines
Digital marketing’s benefits have gotten highlighted to businesses – big or small – worldwide, but it seems even more critical than ever in the pandemic era of rocked global economies.
The Digital Marketing Landscape in the Philippines
Digital marketing in the Philippines is every business’ most rational course of action. It should be any company’s top marketing strategy, considering the country’s strong digital presence and the online savviness of its population.
Top 5 Positive Digital Transformation Trends in the Philippines
All aspects of business growth and success will be heavily reliant on companies’ ability to adapt to changes in technology. For businesses to hijack growth opportunities, they should plan for emerging trends and craft a strategy to approach them.
6 Business Survival Tips In Case of Another Disaster
The effects of a disaster can be devastating to a business. Typhoons, floods, or even the COVID-19 pandemic have, throughout history, shut down many businesses. And most businesses that do not have a business plan for continuity close for good.
Will Things Be Different? The After Effects of the COVID-19 Pandemic
Data shows that business models made to adapt to the COVID-19 pandemic will significantly contribute to the growth of these businesses post-crisis. Digital marketing and digital transformation will play a transformative role in businesses especially SMEs.
Redefining Consumer Experience: A Guide to the New Holiday Shopping Behavior
The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.
A COVID-19 Report on Small Businesses: Impact, Trends, and Recovery
The threats of COVID-19 to small businesses are profound and imminent. Even major companies were not spared by the COVID-19 pandemic. Is there still hope for small businesses?
How to Make the Most of Your Digital Marketing Budget During a Crisis
Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?
Filipinos Think Brands Should Keep on Advertising in the New Normal
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?
