Media Buying 101: How to Make or Break Your Digital Advertising Strategy

Reports state that the media buying market is poised to rebound during the post-pandemic recovery. Learn how media buying in digital advertising works and why it is a step you should not miss. Digital media buying is what gets you the ads you see on websites, YouTube videos, and other platforms. Media buyers purchase ad […]
8 Types of Targeted Digital Advertising to Connect with the Right Audience

Targeted ads help businesses connect with the right customers, send them relevant information, and build strong relationships with them. Find out how you can grow your audience with eight types of targeted digital advertising. It may be easy to come up with an ad and publish it on your chosen platform. However, the most difficult […]
Scale Your Business with Eight Media’s Guide to Digital Advertising

Digital advertising has now become a non-negotiable part of business marketing. Get an in-depth knowledge about its relevance in the Philippine landscape. Quick fact: Did you know that the first digital ad was published on the internet in 1994? Since then, digital advertising, which leverages the internet for promoting marketing materials to the market using […]
The Future of Online Advertising: Trends, Outlook, and Possibilities

Curious about the future of online advertising? What are the important updates and developments about online advertising you should learn about? Read on to find out.
8 Things You Should Know Before Launching Your Online Ads

Online ads are one of the easiest and fastest ways to get your brand known. What are the things that you should know first before launching one online? Read on to find out.
Online Advertising in the Philippines

Online advertising is one of the ways businesses can connect to their target audience over the internet. What is Online Advertising and what is its role in business success? How do Philippine businesses use online ads to leverage growth amid competition? Read on to find out.
The Facet of Digital Advertising Philippines

Online advertising is a sure-fire way for you to build a brand that attracts customers, develops loyalty, and guarantees sales revenue. Read on to find out how this approach can pave your way to success.
How Apple’s iOS14 Update Will Affect Your Digital Ads

Apple announced that its iOS14.5 update will include App Tracking Transparency. What exactly does this mean? And what do you need to do
Best Practices & Strategies for PPC Ads

If there’s one thing that successful businesses do right now that others should consider doing, it’s running PPC ads. Find out what are they and why should you care about them.
Will Digital Ads Fade Off?

A strategy that many businesses are employing to stay afloat is to cut down advertising expenditure, including their digital marketing spend. Will digital advertising continue to wield its power or will it lose its earlier magic?