The effects of a disaster can be devastating to a business. Typhoons, floods, or even the COVID-19 pandemic have, throughout history, shut down many businesses. And most businesses that do not have a business plan for continuity close for good.
Consumers shifted their behavior amidst the pandemic. Digital adoption was paramount. This compelled more businesses to undergo digital transformation and come up with a digital marketing plan to adapt to market changes. Aside from this, new trends have also emerged this year which are expected to last even after the pandemic ends.