Investing in seasonal digital ads allows businesses to connect with their audience in ways that feel timely and relevant to the celebration.
The holiday season is a prime opportunity for brands to advertise. Consumers are in full shopping mode, eagerly looking for the best deals. When is a better time to be seen? Investing in seasonal digital ads allows businesses to connect with their audience in ways that feel timely and relevant to the celebration.
Although pulling off holiday ads is already common among consumer-focused campaigns, brands catering to business-to-business transactions can also use the same strategy to boost engagement and drive sales during this period. An effective seasonal ad strategy for B2B brands can strengthen your visibility and customer relationships, helping you set the momentum leading into the new year.
Why B2B Brands Should Consider Implementing Digital Ads on the Holidays
Engaging your target audience is always better done during the holidays. According to a survey by Rakuten Insight, 83 percent of Filipinos shop during the holiday season, mainly encouraged by the abundance of sales and discounts. A notable 32 percent spend at least 3,000 pesos on their Christmas shopping.
This boost in customer spending during the holidays trickles down to B2B transactions. Small businesses and startups need the most help improving their operations’ efficiency, advertising, and order fulfillment to keep up with the growing demands this time of the year. This makes outsourcing B2B service providers an attractive choice for them.
For B2B brands to capture their target market’s interest, it’s important to adapt to this seasonal behavior. A seasonal digital ad strategy involves customizing advertising efforts to match your audience’s current holiday mood and intent.
You can approach this by adjusting your ad creatives, budgets, and targeting to align with high-interest periods that typically resonate with business-to-consumer (B2C) campaigns, such as Black Friday, Christmas, and New Year. For your case, however, the messaging should be differentiated to ensure you appeal to other businesses wanting to work with you to achieve their holiday goals.
Benefits of Seasonal Digital Ads for B2B Brands
Any brand that invests in seasonal digital ads will surely reap benefits aplenty. Here are some that B2B brands are guaranteed to enjoy:
Increased Brand Awareness and Engagement
It’s always great to introduce new leads into the sales funnel. By focusing on seasonal digital ads, you can make more prospects aware of your brand and even engage them more intently. Since there’s an urgency to their needs for your services, you can position your brand as a quick, reliable partner for their holiday success and keep you top-of-mind. Seasonal digital ads resonate more when they align with your target audience’s current needs and interests, so make sure yours do exactly that.
Higher Conversion Rates
Again, higher demand among small businesses’ consumers means they require greater support to fulfill these orders. You will likely be able to win more clients during this process of implementing digital ads in time for the holidays. For a sure win, ads that tap into the holiday spirit are more likely to turn viewers into clients. Put your ability to meet the emotional and practical demands of the season at the forefront of your ads.
Revenue Boost
The holiday season’s high consumer spending offers a chance for B2C brands to maximize revenue with well-targeted and timely campaigns. Likewise, you have the same good chance of strengthening your revenue stream by successfully closing new clients. This is also a great time to reengage loyal clients. Offer them promotions they’ll surely appreciate, ideally ones that feel personal and relevant to them.
6 Effective Tips for Creating Digital Ads for Your Business
Producing seasonal digital ads that stand out always requires a mix of strategic planning and creativity. Here are some tips to help B2B brands maximize the impact of their holiday campaigns:
1. Know The Right Audience To Target — And The Key Messages To Target Them With
Craft a messaging approach that speaks to your target audience’s needs. For B2B businesses looking for digital marketing in the Philippines, an approach that may prove to be successful is campaigns emphasizing relevant and localized solutions. Establish your ability as a service provider to tailor campaigns for your clients and reach their target audiences. By showing that you have what it takes to sell to their target market, they’ll find it easier to trust your expertise and do the job well.
2. Optimize Your Ad Content Using SEO
Broaden the scope of your digital advertising by incorporating holiday-specific keywords like “holiday deals” or “Christmas gifts” into your content and ads. You can also target long-tail phrases like “digital marketing solutions for small businesses” to enhance your visibility and leverage specific search intents. This can lead to better search rankings and engagement.
3. Budget Your Holiday Ad Spend Appropriately
You can use a more data-driven approach to maximize your ROI during peak times like the holidays. Analyze historical data to identify the periods when your brand enjoys the highest demand from your target audience. Afterward, allocate more budget to these times, but remain flexible by adjusting based on ad performance.
4. Leverage Emotional Connection, Even In B2B Advertising
This may come across as a surprise to some, but yes, your leads will likely connect with your B2B brand personally, quite similarly to how B2C campaigns work. Since you’re working with seasonal digital ads, it helps to build impact through creativity and emotional resonance.
One way to do this is to incorporate holiday imagery and color palettes that evoke positive associations without compromising your brand identity. Subtle use of festive visuals makes a significant impact on your engagement.
5. A/B Test Your Ad Elements
While there are best practices for running seasonal digital ads, there’s no one-size-fits-all for reaching a broad audience, especially for a B2B brand looking to secure clients from varied industries or niches. To find the best ad elements that work, run A/B tests on different creatives, headlines, and calls-to-action to identify what drives the highest engagement.
6. Experiment with Targeting
You can adjust your audience segments to find the most responsive groups when implementing digital ads. Only some segments you initially list will equally engage with your brand, so use data to refine your demographic, geographic, and behavioral targeting.Embrace the Holiday Cheer with Seasonal Digital Ads Made by Eight Media, Especially for You
Now that we’ve established how digital advertising can be a game-changer during the holiday season, it’s up to you to explore how to start rolling out those seasonal digital ads to boost your business success.
Creating digital ads tailored to the holiday season can open doors for B2B brands like yours to drive higher engagement, boost your revenue, and bring cheer to more clients. End the year and start another strongly by connecting meaningfully with your target audience during these high-demand periods.
With Eight Media, you can implement data-driven, quantifiably effective digital marketing strategies that help you thrive in an increasingly competitive B2B space. Instead of simply following trends, be the one to set the standard. Our approach to marketing and advertising involves consistent and well-planned campaigns that guide customers through their journey, from awareness to conversion and even re-engagement.
We are a top choice for digital marketing solutions for small businesses, with long-time clients having experienced a 400-percent increase in leads and a 200-percent growth in revenue, all while spending 40 percent less on advertising. We offer services that fit any business need: digital advertising, social media management, web development, strategic design, content marketing, and more.
To learn more about how we can support your business growth through seasonal digital ads and more, reach out for a free consultation today
