How Apple’s iOS14 Update Will Affect Your Digital Ads

Apple announced that its iOS14.5 update will include App Tracking Transparency. What exactly does this mean? And what do you need to do
Best Practices & Strategies for PPC Ads

If there’s one thing that successful businesses do right now that others should consider doing, it’s running PPC ads. Find out what are they and why should you care about them.
Top Email Marketing Trends in 2021

As consumers across the world face difficulties navigating governmental restrictions, in-store shopping became increasingly inconvenient or unavailable and while most consumers were forced to turn to online shopping the prevalence and potency of email marketing is strengthened.
Lead Generation in 2021: Emerging Trends Businesses Should Pay Attention To

A lead generation strategy is an important challenge for any business but some techniques no longer work like they used to. What should businesses pay attention to in the coming year?
How Businesses Can Bounce Back With Digital Marketing in 2021

The pandemic is causing an economic slump globally. With social restrictions and the general economy in freefall, how can businesses bounce back in 2021?
3 Digital Marketing Tips for the Holiday Season

The holiday season is the busiest season of the year. Businesses and experts agree that digital transformation and a relevant digital marketing strategy are no-brainers but how can businesses adapt to this year’s challenges and hijack opportunities for growth amidst the crisis?
A COVID-19 Report on Small Businesses: Impact, Trends, and Recovery

The threats of COVID-19 to small businesses are profound and imminent. Even major companies were not spared by the COVID-19 pandemic. Is there still hope for small businesses?
How to Deliver Excellent Customer Experience in the New Normal and Beyond

Businesses need to be able to improve customer experience not only to win over prospective customers amid the pandemic but in the years to come. Let’s find out how businesses can deliver an excellent customer experience.
Here’s Why Companies Lag in the Age of Digital Transformation

Businesses have accelerated their digital transformation plans to thrive in the new normal while many are still apprehensive. Why are they skeptical about going digital?
How to Make the Most of Your Digital Marketing Budget During a Crisis

Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?