3 Digital Marketing Tips for the Holiday Season
The holiday season is the busiest season of the year. Businesses and experts agree that digital transformation and a relevant digital marketing strategy are no-brainers but how can businesses adapt to this year’s challenges and hijack opportunities for growth amidst the crisis?
Consumer Experience: A Guide to the New Holiday Shopping Behavior
The COVID-19 pandemic is set to change how consumers shop during the holiday season—a period where retailers expect a surge in sales. And digital marketing and overall digital transformation are necessary for businesses to adapt to these changes.
A COVID-19 Report on Small Businesses: Impact, Trends, and Recovery
The threats of COVID-19 to small businesses are profound and imminent. Even major companies were not spared by the COVID-19 pandemic. Is there still hope for small businesses?
How to Deliver Excellent Customer Experience in the New Normal and Beyond
Businesses need to be able to improve customer experience not only to win over prospective customers amid the pandemic but in the years to come. Let’s find out how businesses can deliver an excellent customer experience.
Here’s Why Companies Lag in the Age of Digital Transformation
Businesses have accelerated their digital transformation plans to thrive in the new normal while many are still apprehensive. Why are they skeptical about going digital?
How to Make the Most of Your Digital Marketing Budget During a Crisis
Businesses are cutting their losses, tightening their belts, and making smart decisions in order to stay relevant in the new normal, but how can businesses maximize their marketing budget amid a crisis?
Filipinos Think Brands Should Keep on Advertising in the New Normal
The ongoing COVID-19 pandemic has made a tremendous impact on all businesses, fast-tracking digital transformation for most brands pivoting their strategies to remain afloat and relevant in this new normal Given this shift, should brands still allocate budget for advertising?
A Post-COVID Digital Marketing Guide: How to Achieve Growth After the Pandemic
To navigate the “new normal,” experts point to digital transformation, along with a data-driven digital marketing strategy, as key ingredients to success.
How To Boost Digital Marketing Efforts With Data-Driven Marketing Decisions
The challenge is that digital transformation is happening so fast that oftentimes, it’s almost hard to keep up with it. Thankfully, as online marketers, there is always one thing that we can always rely on to make the best strategies: Data.
The Importance of Marketing During a Recession
While one of the easiest things to do during a crisis is to cut your marketing budget, it may not be the wisest.
