The holidays are the perfect time for marketers and businesses to scale their content for social media marketing and holiday digital ads.
Anyone in the business of marketing and e-commerce knows that Christmas is one of the busiest times of the year. With more and more people preferring to do their shopping online, the season opens up opportunities for higher profits, but only if you do the right digital marketing push. In this article, we will specifically talk about holiday digital ads and how you can use them to your advantage this season.
Why Creating Good Content for Social Media Marketing is Important During the Holidays
Many advertisers scale their budget for content and paid ads during the Christmas season. According to statistics, more consumers are planning to shop online this year, with 21 percent planning to do their Christmas shopping digitally compared to 2021 numbers.
In the Philippines, a 2021 Seasonal Holidays Study done by Meta showed that 79 percent of shoppers did their year-end shopping online. Specifically, seven out of 10 consumers included in the survey claimed that they have discovered and bought on social platforms. Moreover, 76 percent of Gen X and Baby Boomers claim that they use mobile channels as a platform to discover new products and services.
Based on these figures, there is no doubt that the holidays are the perfect time for marketers and businesses to scale their content for social media marketing and holiday digital ads. But how can you effectively use them for success? Let’s talk about types of social media content and digital ads that you can explore during the season.
5 holiday digital ads ideas to try
1. Dress up your platforms for Christmas
Make your brand holiday-appropriate by making necessary design and UI tweaks on all your platforms. Change your website banners and shift your content for social media marketing and make sure that you apply the same treatment to all the digital ads you will be boosting in different channels. Whether you will be running Google or Facebook ads, make sure that your visual approach is in line with the season.
2. Use dynamic retargeting to re-engage holiday shoppers
Dynamic retargeting provides ads that feature the most recent landing or product page that a user visited. Using this strategy to remind them of an item they have previously shown interest in purchasing can help you encourage your potential customer into finally purchasing from you. Dynamic retargeting has more chances of generating profits compared to standard targeting where ads are focused more on awareness because it already taps warm audiences–those who have already previously interacted with your ads.
3. Storify your holiday digital ads
Christmas is a season that taps the emotional and sentimental side of everyone. Appeal to your consumers better by putting more heart into your holiday digital ads. We’ve come across these ads at one point, like the tear-jerking long-form videos from homegrown brand Jollibee that never fail to go viral. While these ads do not explicitly hard-sell its products, it does well for building brand love among its market. Focus on communicating the values of your brand to connect better with your audience.
4. Consider using mobile marketing
Dynamic retargeting provides ads that feature the most recent landing or product page that a user visited. Using this strategy to remind them of an item they have previously shown interest in purchasing can help you encourage your potential customer into finally purchasing from you. Dynamic retargeting has more chances of generating profits compared to standard targeting where ads are focused more on awareness because it already taps warm audiences–those who have already previously interacted with your ads.
3. Storify your holiday digital ads
Christmas is a season that taps the emotional and sentimental side of everyone. Appeal to your consumers better by putting more heart into your holiday digital ads. We’ve come across these ads at one point, like the tear-jerking long-form videos from homegrown brand Jollibee that never fail to go viral. While these ads do not explicitly hard-sell its products, it does well for building brand love among its market. Focus on communicating the values of your brand to connect better with your audience.
4. Consider using mobile marketing
The Philippines is tagged as the ‘TEXT’ capital of the world due to the population’s active use of SMS as a communication tool. Mobile or SMS Marketing is a very promising platform to use if you want to inform your market about your holiday promos and offers.
5. Use interactive formats for your ads
Interactive ads encourage users to actively engage with a brand by performing a specific action such as hovering or clicking on a button. This type of format, when designed and executed well, is great because it fosters better awareness for your brand. Remember, the more a person engages with your material, the easier it is for them to remember and interact with you.
6. Tap into the power of reels
Reels and short-form videos are what’s hot right now in social media marketing. What’s great with reels is that they are very easy to do—you usually just need a phone to produce them—and they don’t require to be overly polished or professionally edited. The key to making them successful is to make them as impactful as they can in the few seconds that they will take up screens. For example, if you are selling makeup, you can create a ‘let’s package a Christmas order’ short video and boost it as an ad.
An Eight Media Partner
Make the most out of the holidays by using the right marketing tactics that are relevant to the season. Get your holiday digital ads ready by exploring these ideas from us.
Do you want to explore how digital marketing can boost your business? You’re in the right place! Here at Eight Media, we help entrepreneurs scale their businesses through Content Marketing, Digital Ads Management, Website Design, and Social Media Management. Drop us a message if you want to have a free consultation with us by going to this link.
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