LinkedIn may not be the first that comes to mind when talking about social media marketing, but this platform should not be set aside. Learn how to make LinkedIn marketing work for businesses.
When it comes to social media marketing, your team is probably hyper-focused on popular platforms such as Facebook and Instagram that you’re not taking advantage of one key platform: LinkedIn. With over 810 million users worldwide, LinkedIn has the potential to help grow your business.
Before you devise a winning game plan for LinkedIn social media marketing, it’s important to go back to basics. Founded in 2003, LinkedIn is a professional networking platform intended for professional development and networking. Aside from posting accomplishments and job postings, LinkedIn provides you the opportunity to showcase new products and services and network with new career prospects.
Social media marketing through LinkedIn can be a vital tool for collaborative campaigns, sharing best practices, and targeted marketing efforts for businesses like yours. You can expand your network, and business leaders can position themselves as thought leaders.
Why Do Social Media Marketing on LinkedIn?
You may be wondering, what is the value of investing in LinkedIn marketing? LinkedIn has helped 45 percent of marketers in customer acquisition. In addition, LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
While people may turn to Facebook for news and catching up with friends and family, most people refer to LinkedIn for professionally relevant content. LinkedIn can help you build relationships with individuals and other companies if your brand plays your cards right.
The Benefits of LinkedIn Social Media Marketing
When it comes to LinkedIn marketing, hard-selling your products and services is frowned upon. This is why your team should have a special game plan for LinkedIn social media marketing. All your efforts will be worth it in the end.
Here are some of the benefits of investing in LinkedIn marketing:
Brand awareness and improved reputation
LinkedIn is the ideal platform to boost your online presence professionally. Users get to learn more about your brand, and you can showcase your organization’s accomplishments as well.
Thought leadership
LinkedIn is a great platform to position your leaders and brand as thought leaders in the industry. By providing high-quality content, you have the opportunity to market yourselves as esteemed professionals that people can learn from.
Traffic building
At the same time, LinkedIn can be instrumental in link building and traffic driving. It is the ideal platform to share business content posted on your website.
Gaining insights
LinkedIn is the perfect social media platform to start interesting professional conversations and gain insights from your network. By listening to their thoughts and experience, your brand has the opportunity to learn and improve.
Tips to Optimize Your LinkedIn Social Media Marketing Game Plan
Now that we’ve established the value of LinkedIn marketing, what can you do to maximize LinkedIn? Here are some tried and testing tips for using LinkedIn to your advantage:
1. Claim your custom URL
One basic advantage most people don’t use is the custom URL on LinkedIn. This is especially important for those who have many potential clients. Claiming your custom URL would make it easier for people to find your LinkedIn profile when searching you on search engines like Google.
2. Complete the summary section of your profile
The summary section allows you to speak to your target audience through 2,000 characters. Take this as an opportunity to introduce yourself to prospective clients and customers. You can delve into what makes you unique and the value of investing in you. You can even share your contact information so it would be easy for people to reach out to you.
3. Find highly targeted customers and connections
Small businesses can use LinkedIn to find the exact industry, company size, and job role of those who would typically buy their services or products. Through research, you can find the people who need your service or products and can afford your rates. In short, you can find your ideal customer through LinkedIn.
4. Post high-quality content
On LinkedIn, people are usually looking for opportunities to learn or grow as professionals. When you teach people how to solve a problem or do their jobs more efficiently, you establish yourself as a thought leader. In turn, people would look to you and your brand for valuable insights. You never know who might end up reading your content, and the person you impress might just be your next client or partner.
5. Get your team involved
LinkedIn is all about the connections you build. Your workforce plays a critical role in expanding your reach and strengthening your network on the platform. You should encourage your team to create their professional profiles on LinkedIn. Once they’re signed up, they can share your brand and website content and even react to your posts.
6. Take advantage of LinkedIn analytics
All your efforts on LinkedIn will go to waste if you don’t measure your output performance. LinkedIn analytics gives you an in-depth look at how your posts are performing. This is a great way to find out what type of content works and what doesn’t. The insights you get can help you devise better strategies moving forward.
Make Better Use of LinkedIn for Your Social Media Marketing
LinkedIn can do wonders for your brands with the right strategy in place. By following these tips, you can build more meaningful business relationships and boost your business.
Contact our team today to know more about how you can take your LinkedIn marketing to the next level. Eight Media offers real, full-stack digital marketing services, from content creation to ads management. By investing in LinkedIn social media marketing with Eight Media, you can also reach your next business milestone.
