How can you perform lead generation where you can use personalization for your target audience’s experience without compromising user trust?
When generating leads for your business, you need to strike a balance in personalization and user trust in digital ads. Personalization in digital advertisements refers to tailoring your ad content to your target audience based on their preferences, demographics, and behavior. Meanwhile, user trust encompasses anything about the confidence and reliance an individual can place on your business.
How can you perform lead generation where you can use personalization to enhance your target audience’s experience without compromising user trust? In this article, Eight Media will help you find the middle ground between these two essential aspects to implement digital ads without any worries.
Personalized Content and User Trust in Digital Ads
Creating digital ads requires good copy and a catchy image or video. But you should also consider how to personalize your ad content while respecting the privacy of your target audience to build user trust. To navigate the balance between personalization and user trust in digital ads, implement the following tips:
Build a solid online reputation
Before creating personalized content for your target audience, you must collect data from them first. However, no individual will willingly provide their data to a business that doesn’t have an online reputation or an online presence. To streamline your process of implementing digital ads with personalized content, it’s essential to establish a solid brand reputation.
Boost your credibility by engaging on social media, sharing valuable content, encouraging satisfied customers to leave positive reviews, and maintaining a professional, user-friendly website. Authenticating your business builds trust, making your audience more open to engaging with your company and sharing their information.
Only gather the necessary data
Some businesses mistakenly believe that having more data is always better. But that’s not always the case. Having access to more data means more responsibility. If you have a large dataset, you must invest in robust data security measures since you must protect your users’ data.
When creating digital ads, it’s advisable only to gather what’s required for your specific purposes. It makes things simpler and keeps your customers’ info safe. In most digital ads, you typically only need basic user data like gender, location, age range, interests, and purchase or search histories. There’s usually no need to gather data about education level, relationship status, etc., unless necessary for your ads. Moreover, collecting large datasets can cultivate mistrust among your users.
Tell your users how you plan to use their data
Everyone loves personalized content in digital ads, but your users won’t like it when their data is being used without permission. To balance personalization and user trust in digital ads, always inform your customers how you plan to use their data by creating a data privacy policy.
Some business owners, tiny businesses, might brush off the idea of having a data and privacy policy. Who reads it anyway? Though only 9% of adults always read data and privacy policies, it’s still essential to have this document in place to avoid government fines and protect your business from legal consequences in case there’s a data breach. Make your data and privacy accessible on your business website and include the link on your social media channels’ About section.
Get to know your users
One of the keys to implementing digital ads with excellent personalized content is getting to know your users. While your social media platforms and third-party tools collect data for your digital advertisements, nothing beats the data collected from users through interaction.
Some businesses think that digital marketing in the Philippines is only about running paid ads. But there’s more to that. Your digital marketing tactics and paid digital advertisements won’t provide excellent business outcomes if you don’t take the time to listen to your users and understand their pain points. So, don’t always sell. Show the more genuine side of your business through interaction. This way, you can generate better personalized content and gain the trust of your users.
Let your users gain control over their data
According to statistics, approximately two-thirds of consumers worldwide feel that tech companies have excessive control over their data. If you want to make your users feel safer when engaging with your business, let them gain control over their information. But how?
Since you’re only implementing digital ads on a social media platform you don’t own, the best thing you can do is to educate your target audience on how to opt out of your digital ads. You can craft a social media post, a blog entry, or an email detailing a tutorial on hiding ads, modifying users’ ad settings, or adjusting privacy preferences.
Need Help with Digital Ads?
As you can see, striking a balance between personalization and user trust in digital ads isn’t easy since many things must be considered. If you want to focus on your business’s strategic and other vital aspects, you can entrust Eight Media with generating leads through digital ads.
Eight Media is an authority in social media and digital marketing in the Philippines. We offer digital ad management services tailored to your company’s goals and advertising budget. To learn more about our digital marketing solutions, book a FREE consultation.
